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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

3,766 Bewertungen
1,004 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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926 - 950 von 990 Bewertungen für Management of Fashion and Luxury Companies

von Sahar S

Oct 07, 2019

Very useful course with detailed information

von Cristina P

Jul 20, 2017

Clarity and vary interesting content!

von Walter M T

May 21, 2020

Very well prepared.

Clear exposition.

von Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

von Francesco I

Jun 05, 2020

great course very interesting .

von Stephen K

Aug 18, 2015

Excellent teaching and material

von Nada K

Apr 09, 2020

Well organised and very clean.

von Md. A

Aug 13, 2020

This course is really amazing

von Eitan P

May 08, 2020

Superb course! Teaches alot.

von Shraddha V

Sep 23, 2017

Amazing content and delivery

von Elodie L

Sep 05, 2015

Intéressant et bien illustré

von Alice A

Jul 29, 2020

Interesting and inspiring

von Rachel Y

Jun 29, 2020

This course is amazing.

von Poonam J

Jul 28, 2017

easy to understand!

von Serena W

Aug 17, 2016

Excellent content!

von 曾晶

Dec 25, 2015


von Laura P

Jun 21, 2017

Very interesting

von zaid d

Aug 17, 2015

Amazing course!

von 智涵 許

Jul 13, 2020


von Paula D

Apr 22, 2020

Muy buen curso

von Belen S

Dec 06, 2019

Aprendí mucho!


Mar 16, 2016


von Inna P

Nov 17, 2016


von Aparajita B

Mar 30, 2017


von zyna s

Oct 09, 2016