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Bewertung und Feedback des Lernenden für Management of Fashion and Luxury Companies von Università Bocconi

4,662 Bewertungen
1,190 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1051 - 1075 von 1,179 Bewertungen für Management of Fashion and Luxury Companies

von Eduardo R

25. Apr. 2020

A very complete program with the most important information about the Fashion and Luxury brands on the market.

von Sumer B H

30. Sep. 2020

More examples can be given. Case studies mainly focused on Brand heritage. It could be more related to topics

von Victoria

10. Apr. 2020

Curso muy interesante y enriquicedor. Varios materiales y entrevistas, explicaciones sencillas y completas.

von Davide G

3. März 2016

I found this course really interesting and i got a lot of information that i will use in my daily work!

von Emre U Ç

20. Juni 2020

There could be more case studies to learn better. But it is a great course to learn fashion industry

von Bhuvan T

29. März 2016

Great entry level course for anyone wanting to learn about how fashion and luxury companies operate.

von evan p g

10. Aug. 2020

Thankyou for this course, it gave me a lot of insight and new information towards fashion industry

von Carolina S

7. Juni 2020

Excellent course for anyone who wants to learn more about the business side of fashion and luxury.

von Camila G

14. Mai 2020

The couse is really nice,but they should update it because the reports change a lot after 7 years.

von Olimpia N

13. Mai 2020


von Sara F

20. Apr. 2020

Thank you for this course it helped me to learn about different point of view fashion as business

von Trang N

26. Aug. 2021

The course covers a wide range of information, however, I would expect more in-depth knowledge.

von Sheila C

20. Okt. 2017

Too much theory. It would be better to find some way in order to have more practic exercises.

von Shenxian M

10. Aug. 2016

very interesting and inspiring; the assignment is good but could test our knowledge deeper.

von Michelle B

7. März 2018

Great course for learning about the industry. Course could have used a bit more structure.

von Jacopo F

16. Apr. 2020

Very Interesting, well explained and easy to follow.

It broad your orizons.

Thanks a lot.

von Stuti S

30. Aug. 2021

This course had increase my knowledge and gave a new direction to my thought process.

von Mariam M

15. Feb. 2018

Good material, interesting topics, understandable lessons. I found it easy and useful

von Alessia A

25. Nov. 2020

Interesting course to be taken as an introduction into fashion and luxury business!

von Tianna H

17. Mai 2018

Great introduction course for fashion enthusiasts! Professional and fun~~Recommend

von I-Shiuan C

17. Sep. 2019

You can learn the fundamental knowledge of the fashion industry from this course.

von Paulina S

17. Mai 2021

muy bueno, entretenido, me sirvió para organizar las ideas de marketing de lujo.

von Antonella M

29. Mai 2020

Un corso molto interessante, per conoscere e addentrarsi nel settore della moda

von Sandra M

25. Apr. 2017

Very informative ! Could use a section with a little bit more figures analysis !