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Bewertung und Feedback des Lernenden für Management of Fashion and Luxury Companies von Università Bocconi

5,336 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1201 - 1225 von 1,301 Bewertungen für Management of Fashion and Luxury Companies

von Motet D L P

5. Aug. 2020

great course. well explained and nice interviews around

von Mohammed K

10. Apr. 2020

Was great knowledge that have been beautifully amazing

von Riccardo G

13. Juli 2017

Very informative.

English language not always the best.

von Wei F

5. Juli 2020

nice to know some fashion knowledge at a basic level!


8. Sep. 2022

Overall great course. But it's a little outdated

von Amanda F

15. Aug. 2015

Very interesting to find out about luxury brands.

von Hannelore T

19. Mai 2020

Super interesting and good insight information!

von Alice V

4. Aug. 2020

Interesting course, dynamic and well organized

von Ludovica T

25. Jan. 2021

some data and topics are little bit outdated

von Aneil L

10. Nov. 2019

The lecturers gave really relevant examples.

von Sahar S

7. Okt. 2019

Very useful course with detailed information

von Natalia D Q

4. Juni 2022

Excellent content an update is needed

von Martin A

28. Jan. 2021

Great in general, but needs updating.

von Maria C P

20. Juli 2017

Clarity and vary interesting content!

von Jorge M R

15. Aug. 2018

Muy completo y con clases de calidad

von Francesco I

5. Juni 2020

great course very interesting .

von Steve K

18. Aug. 2015

Excellent teaching and material

von Nada K

9. Apr. 2020

Well organised and very clean.

von Md. A

13. Aug. 2020

This course is really amazing

von Eitan P

8. Mai 2020

Superb course! Teaches alot.

von Shraddha V

23. Sep. 2017

Amazing content and delivery

von Elodie L

5. Sep. 2015

Intéressant et bien illustré

von Fiona S

5. Sep. 2021

may be actualized (in 2021)

von Alice A

29. Juli 2020

Interesting and inspiring

von Yilin Y

29. Juni 2020

This course is amazing.