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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

3,751 Bewertungen
1,001 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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501 - 525 von 987 Bewertungen für Management of Fashion and Luxury Companies

von Shiavni S

Jan 10, 2019

One of the amazing courses on Fashion and Luxury Brands...

von Paul E

Jul 25, 2018

Very informative and thorough course by excellent teachers

von Anna W

Jan 27, 2018

Evcellent work! nice interviewes and a lot of Information!

von vaishnavi c

Jul 08, 2020

i learned many useful things from this course. Thank you!

von Seun O

Jun 26, 2020


von Yousef s a

May 04, 2020

I really enjoyed this course and recommend it to everyone

von Brania N M P

Apr 27, 2020

Amazing insight to the business industry. Great teachers!

von Vijay N M

Apr 27, 2020

I loved the course took me to different level in fashion.

von Lucía G Z

Dec 23, 2018

It was very usefull and interesting. I really enjoyed it.

von Naresh V

Jul 05, 2017

A very informative and well delivered program. Thank you.

von mrudhula

Apr 26, 2016

I'm learning so much from this course. I love this course

von Catherine C

Aug 19, 2020

Wonderful instructors. Informative interviews. Loved it.

von Sunayana B

Mar 30, 2020

Great course for learning of Luxury and Fashion business

von Irina K

Jan 30, 2019

Thats a lot for this very interesting and useful cource.

von Siddhi U

May 27, 2020

Interesting course with great information to study on.

von Nina S

Aug 20, 2019

Great Course to understand how to run a luxury company

von Andrei M A

Jul 20, 2019

This is one of the best course i make online! amazing!

von Chul S

Jun 24, 2019

Great program for people starting in Fashion industry.

von Ömer T

Feb 01, 2018

Highly recommend if you want to know about the sector.

von Adrián R M

Jan 24, 2017

I loved it!! Thank you so much!! Bocconi and Coursera.

von Vera S

Jun 03, 2020

Thank you a lot for this course! I really enjoyed it!

von Vadim C

Apr 20, 2020

This is a very strong course about the fashion world!

von Nettie L

Mar 11, 2020

I loved the course! Please have more fashion courses.

von Frederica R

May 26, 2017

Excelente !! Gostaria de fazer mais cursos como este.

von Veronika U

Oct 22, 2020

This course was very usefull for me, I learnt a lot.