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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,262 Bewertungen
1,102 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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651 - 675 von 1,088 Bewertungen für Management of Fashion and Luxury Companies

von Yuan T

16. Apr. 2021

Really worthy and useful course ever!

von Alejandra

14. Nov. 2020

interesting, concise and entertaining

von Ursula A C G

17. Jan. 2017

Me encantó el curso! Muy informativo.

von Walter M T

8. Dez. 2020

Very well prepared.

Clear exposition.

von Yi Y T

20. Okt. 2020

Very helpful and fascinating course.

von Rafael F A V d M

27. Apr. 2020

Very well done! Thank you very much!

von Ирина А

14. Sep. 2015

Extremely cool course! Thank you! :)

von Idon K

17. Okt. 2017

Very informative, relevant and fun.

von Маргарита М

8. Feb. 2021

Amazing course, thank you so much!

von Ana J

11. Aug. 2020

Amazing and interesting course !!!

von Peter M H I

9. Juli 2020

Has gained me valuable information

von Emanuela G

22. Juni 2020

Interesting and really informative

von Dhvani S

15. Juni 2020

such a good and informative course

von Manar E F

13. Okt. 2017

The course is greatly informative.

von Елизавета А

27. Okt. 2015

It was really new - thank you all!

von Biljana B

27. Okt. 2020

Very interesting and informative!

von Salma M

18. Okt. 2020

Very dynamic, which works for me.

von Yara Z

13. Okt. 2020

Thank you! It was really helpful.

von Bernice B

29. März 2018

Really enjoyed taking this course

von Anna H

18. Juli 2017

Great!! Huge amount of knowledge!

von Marcella A C J

25. Sep. 2016

This course is a luxury! amazing!

von Sandra D

19. Apr. 2020

Amazing, incredibly interesting!

von Peter J

25. Jan. 2018

Very useful and well structured!

von Benjamin B

10. Sep. 2015

Amazing teachers, great content!

von Алёна О

19. Jan. 2021

Many thanks! It was very useful