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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,474 Bewertungen
1,153 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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801 - 825 von 1,139 Bewertungen für Management of Fashion and Luxury Companies

von MagicTang

8. März 2020

Excellent course

von Ajit S

24. Feb. 2020

Great Learning !

von Ravi S

10. Juni 2018


von Devautour

29. Apr. 2018

Merci beaucoup !

von Alejandra E E

20. Apr. 2017

Excellent course

von Mariana G

7. Dez. 2015

It was excellent

von Seguy M W

3. Nov. 2020

Very useful !!!

von Heather M

23. Sep. 2020

Very Insightful

von Hamza A E

16. Apr. 2020

Perfect course.

von 宜廷蔡

10. Dez. 2019

Very usefull!!!

von Subhajit M

5. Jan. 2019

Very insightful

von carlos e c

24. Aug. 2018

You'll love it!

von Roberta L

27. Juni 2017

amazing course!

von Alex P M

2. Feb. 2017

Excelente curso

von Agnieszka K

26. Mai 2021

T​hank You!!!!

von Chenjun Z

9. Aug. 2020


von Ifunanya o

15. Okt. 2016

very educative


16. März 2021

Great Course!

von Tobias R

31. März 2020

good overview

von Maria F

2. März 2019

Great course!

von Matteo D M

14. Okt. 2018

Great course!

von Eva V

3. Nov. 2017

Great course!

von Marco A C G

22. Okt. 2017


von Xinru Y

28. Juli 2017

learns a lot!