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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,540 Bewertungen
1,173 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1026 - 1050 von 1,161 Bewertungen für Management of Fashion and Luxury Companies

von Bente N

19. Feb. 2017

The course was interesting and good. The instructors were engaged. It just missed something. Maybe it could be sort of "fresher".

von Harjot D

26. Nov. 2019

Great course, highly recommended! The examples and tests need an update though, most of the references are from 2008 to 2013.

von Jean-Pierre D

13. Aug. 2020

I enjoyed the course, it is really detailed and gives a deep understanding of every single aspect of the fashion industry.

von Sebastian R

2. Nov. 2015

The content is very organize and clear. I have gone through 3 weeks and it is a great introduction to the world of luxury.

von LE L

5. März 2016

great course on Fashion and Luxury that helping putting the right words on thr tight concepts and clarify Business Models

von Alexandra S F

20. Mai 2021

It was a great course - of course, it is a little out of date, But the fundamentals are important and relevant to today.

von Valentina R

14. Nov. 2020

Fantastic course to have a panoramic view about management of fashion and luxury companies. Cases studies was great

von Paula X G A

21. Juli 2020

The Audio issue is a had issue do to strong italian accent of one of the teachers so had to watch it with subtitles

von Matheus M d S

12. Mai 2021

Very interesting content, but it is getting old in some aspects. I believe that some updates would be awesome!

von Flavia

22. Apr. 2021

I like this course. Some documents are old, for example Nike and ferragamo 2013. And some links don,t work.

von Eduardo R

25. Apr. 2020

A very complete program with the most important information about the Fashion and Luxury brands on the market.

von Sumer B H

30. Sep. 2020

More examples can be given. Case studies mainly focused on Brand heritage. It could be more related to topics

von Victoria

10. Apr. 2020

Curso muy interesante y enriquicedor. Varios materiales y entrevistas, explicaciones sencillas y completas.

von Davide G

3. März 2016

I found this course really interesting and i got a lot of information that i will use in my daily work!

von Emre U Ç

20. Juni 2020

There could be more case studies to learn better. But it is a great course to learn fashion industry

von Bhuvan T

29. März 2016

Great entry level course for anyone wanting to learn about how fashion and luxury companies operate.

von evan p g

10. Aug. 2020

Thankyou for this course, it gave me a lot of insight and new information towards fashion industry

von Carolina S

7. Juni 2020

Excellent course for anyone who wants to learn more about the business side of fashion and luxury.

von Camila G

14. Mai 2020

The couse is really nice,but they should update it because the reports change a lot after 7 years.

von Olimpia N

13. Mai 2020


von Sara F

20. Apr. 2020

Thank you for this course it helped me to learn about different point of view fashion as business

von Trang N

26. Aug. 2021

The course covers a wide range of information, however, I would expect more in-depth knowledge.

von Sheila C

20. Okt. 2017

Too much theory. It would be better to find some way in order to have more practic exercises.

von Shenxian M

10. Aug. 2016

very interesting and inspiring; the assignment is good but could test our knowledge deeper.