Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
Über diesen Kurs
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IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars61,72 %
- 4 stars25,89 %
- 3 stars8,22 %
- 2 stars2,26 %
- 1 star1,89 %
Top-Bewertungen von MARKET RESEARCH AND CONSUMER BEHAVIOR
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
Prof Sameek Simha explained everything to be easy to digest even for newcomer in this industry, besides roleplay videos has helped visualizing in real life example. very great job.
Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.
It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor
Über den Spezialisierung Marketingstrategie
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
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