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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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26 - 50 of 1,002 Reviews for Market Research and Consumer Behavior

By P R

Jul 24, 2020

Amazing learning experience enjoyed throughout the course superb &simple for basic market research learning solved my doubts learned new things in Marketing even though am a marketing student this course helped me to view the broad sense behind the market research lessons

By Kanika G

May 16, 2022

The course was really wonderful and it help me undersatnd the basics of marekt research and what it takes to be a good researcher. My basics got cleared with this course. Also, the instructor was very clear about concepts and he helped me a lot in clearing my concepts.

By Tubi O

May 7, 2018

Really informative teaching.

Ignacio Gafo was very simple in exposing a complex web of information to a first timer like myself. There was a bit of grammar issues (especially with the transcript), but in all, great course.

Thank you to everybody that made it possible.

By Juan C R C

Jan 11, 2019

Estupenda guia entender la lógica de la investigación de mercados e incorporarlo, para quien ya tiene experiencia previa en investigación de campo, y también para quienes comienzan, porque les ayudará a entrar en conocimiento y saber por dónde profundizar más.

By Репьях А С

Dec 11, 2022

After completing the course, I finally understood what marketing research and consumer behavior are. It was quite easy to understand because the course is very well structured in a logical sequence. Now I am thinking about applying this knowledge in practice

By Claudio C M

Nov 19, 2018

Muy importante y relevante para comprender el comportamiento del consumidor, y cómo evaluarlo. La última etapa del curso es la más densa, en dónde se ahonda en temas muy específicos, y de poco utilidad al menos para mí. En general, es un curso excelente.

By Vivek K M

Jun 24, 2021

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

By Joydeep s

Apr 24, 2020

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

By Ehab G

Mar 10, 2018

I loved this course so much and it gave me much needed information. But the instructor explains everything very quickly and only talks about main points and this is not perfect, looking forward to having other courses with IE school and coursera. Thanks

By Shubham S

Nov 20, 2017

Absolutely Amazing experience

Faculty is more than awesome, the content is outstanding and the Examples and the explanation of everything is just brilliant . This is for the first time I am having any course through online learning and it Amazing.

By Gautam K A

Oct 13, 2017

Th classes are organised and concisely put with problems a consumer deal in his daily life. After going through this course, I am looking forward to attend a advanced course by same lecturer. Thanks once again for presenting an eclectic content.

By William A

Mar 5, 2017

This course was largely a refresher for me on marketing and statistical terminology and concepts. To that end, it served its purpose well. Professor Sinha did a good job giving relevance to the content and adding real world examples.

By SUSHANT S

Jul 31, 2020

the course content is good

the teaching method is at par

good for learning just some minor issues like

the course can be made a bit short especially the week 2 part

the teacher fumbles sometimes but loved his presentation

By Rahul

May 5, 2022

The course aligns perfectly with students who are pursuing Masters in Management. The concepts are highly theoretical but the professor tries to explain it with the help of practical examples which simplifies the subject.

By Lee X S

Jun 7, 2020

Interesting insights and it taught me a lot more on market research and the key aspects as well as things we should look out for. I like how the course is example oriented. It makes it easier to understand the content.

By Amila V

Mar 11, 2018

Great Course! It is very simple and it doesn't take very long. Professor gave some excellent life examples which make learning interesting and dynamic. I will continue to the end of the specialization definitely.

By Waqas A A

Jul 23, 2020

I've completely learnt about how consumer behaves while taking purchase decision, also I've learnt about how to organize research and creating questionnaire and how to understand the results achieved from it.

By Joshua M N Q

Aug 24, 2020

The course enables every individual from any background and discipline to understand the fundamentals of market research process. It also gives learners the foundation of understanding behavior of consumers.

By Mary A C

Dec 28, 2020

Thank you so much and I love the examples given and simulation with a consumer, it's effective because I easily understand the consumer behavior and importance of market research in the role of marketers.

By 20-22 A K

Sep 12, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors. ........

By Dr. R D

May 3, 2020

Very nice illustrations throughs the course which lead to better Understanding of all the concepts related to market research and consumer behaviour. Thank you prof. Shameek. Very well prepared course.

By Raif M M

Jul 17, 2018

Actually, the Course is Valuable and Prof. explaination is very good and Clear

I recommend it for all who need to update his knowledge and to have an excellent refrence .

Raif Moalla

clear..

I

By Jeanibeth T

Aug 11, 2023

Very helpful in acquiring basic knowledge in Market Research. The lesson is clear and easy to follow. I gained additional knowledge in just 4 weeks. Thanks a lot, professor and Coursera.

By Safran R

Dec 7, 2020

Through this course, I was able to develop an understanding of the importance of knowing my consumers and I also gained knowledge of how to go about conducting thorough market research.

By Christina C

May 11, 2020

Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.