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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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126 - 150 of 1,002 Reviews for Market Research and Consumer Behavior

By Wasi S

Nov 22, 2020

This course is very essential for those who wish to learn the behavior of consumer and market research

By Akhil S

Jun 8, 2020

A meaningful course. Thank you Sinha sir and thanks Courseera for providing such an insightful course.

By jhankar S D

Apr 28, 2020

I would like to say thank you for Asm team. i have learned lot of thing and also enhance my knowledge.

By Vyom C

Jul 19, 2020

A great overview of Marketing terms and an elaborate explanation to some of the concepts of Marketing

By MOHAMED M P

Oct 10, 2020

This is a very interesting and analytical course and is very useful for the marketing professionals

By Mauro

Aug 31, 2017

Great course, very good production, good general content and the facilitator was very clear. Thanks.

By Salil M

Dec 13, 2019

It opens up about the fundamentals of Marketing Research in a simple & lucid way. Liked the Course.

By Beatriz H E

Oct 14, 2022

Excelente Curso, te explica de manera entendible, facil y resumida que es Mercadotecnia Integral.

By Neha s

Jul 14, 2020

I learn more about the course how to behave with consumer and how to understand the customer need.

By MALAVIKA S

Apr 9, 2020

This course has helped me understand the basics very well. My concepts are very clear. Thank You!

By NAIR R B

Jun 22, 2021

Gives a great overview to research menthods and consumer behavior. Very insightful for marketers.

By Rana M A r

Jul 5, 2020

It is very good course l learn from it so much information and it's very interesting thanks alot

By Prashant A

May 22, 2020

A refresher course which provides a detailed overview of the entire consumer behavior. Loved it!

By Kirti M

Aug 19, 2019

Very clear, experiential and every theory was followed by its application which made it relevant

By Andrew A T

Jul 17, 2019

Still on week 1 but I'm very excited about the insights in the consumer thought process already.

By Robert B

Apr 19, 2017

Graphics in the videos are shown a little bit to fast. But the course in general is really good.

By Alan K

Jul 27, 2020

A very exceptional course and enjoyed the class on using emotions as a source of creating an ad

By Shrishail C

Jun 9, 2021

Amazing Course with intense and attractive contents which every Futurist Marketer should know.

By Dwayne S

Sep 22, 2020

Great learning material with very useful information on the subject. Eye opening and detailed.

By RAHUL S

Oct 31, 2020

Indeed amazing productive learning with appropriate examples. Thank you so much sir for this.

By Manasha S

Sep 23, 2022

easy to understand and very knowledgable course which helps to serve in my educational path

By SILNA S

Oct 24, 2020

It had all the views , perspectives and theories of market research. Course was very useful.

By aman a

Oct 15, 2017

Really helpful, practical and simplistic content with expert way of teaching and putting up.

By ANDRE R T F

Jul 3, 2020

Really good course to learn abount Market reaserch , whit good examples and easy to develop

By Dolly P

May 22, 2020

It was great learning in Coursera with Shameek Sinha Sir. Very effeective teaching of Sir.