Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Digitales Marketing

Über diesen Kurs
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Kompetenzen, die Sie erwerben
- Digital Marketing
- Data Collection
- Analytics
- Data Analysis
- Data Visualization (DataViz)
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausBeginnen Sie damit, auf Ihren Master-Abschluss hinzuarbeiten.
Lehrplan - Was Sie in diesem Kurs lernen werden
Course Overview and The Day The Geeks Took Over
The Consumer Brand Relationship
The Science of Analytics (Part 1)
The Science of Analytics (Part 2)
Bewertungen
- 5 stars66,90 %
- 4 stars24,28 %
- 3 stars6,39 %
- 2 stars1,44 %
- 1 star0,95 %
Top-Bewertungen von DIGITAL MARKETING ANALYTICS IN THEORY
I enjoyed learning about the theories behind digital marketing and what all goes into it. I liked how I could see the lessons learned in the class applying to my own life as a consumer.
really liked the summerized pdf files with concepts and definitions well presented, also the resources og blogs and news made it easier to understand the concepts and the industry behind it
A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
Über den Spezialisierung Digitales Marketing

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