Chevron Left
Zurück zu Marketing analytics: Know your customers

Bewertung und Feedback des Lernenden für Marketing analytics: Know your customers von Macquarie University

4.7
Sterne
365 Bewertungen

Über den Kurs

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top-Bewertungen

RS

16. Okt. 2020

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.

YY

19. Juli 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

Filtern nach:

1 - 25 von 85 Bewertungen für Marketing analytics: Know your customers

von Ishaan T

17. Apr. 2020

von Wai C

2. Juli 2020

von Dhinesh A D

23. Sep. 2020

von Roberto E D L P

7. Juli 2020

von Sushant

15. Aug. 2021

von Ruturaj S S

17. Okt. 2020

von Yasmine B s

20. Juli 2022

von María Á J

3. Juni 2021

von Neri A M D

3. Sep. 2020

von Diego D

29. Apr. 2021

von 18100278 N Y N

10. Sep. 2021

von Roscelle A O

25. Mai 2020

von Rinshad A

11. Mai 2020

von Naman B

23. Juni 2020

von CHANGAVALLI V C

18. Apr. 2020

von SHAHSADA C P

9. Juni 2020

von N P R

9. Juli 2020

von Henrique T d S

3. Dez. 2022

von Gurpreet K

21. Mai 2020

von Mến H

30. Sep. 2021

von SIDHARTH N

19. Mai 2020

von Shivam G

23. Mai 2020

von SHUBHAM M

12. Apr. 2020

von Bader A

11. Apr. 2020

von Juan C C M

11. Juli 2021