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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,833 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SD

Jul 19, 2023

Good course! Clear instructions and comprehensive with no tricky lingo and issues.

Very much enjoyed the easy of teacher.

Thanks for the information and I am putting it into works as we speak.

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

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126 - 150 of 671 Reviews for Digital Media and Marketing Principles

By Phero V

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Sep 9, 2021

Amazing program with clear information and visual example throughout the course. Highly recommended!

By Shakeel A

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May 26, 2021

It was excellent and thought provoking course. it increased practical knowledge of digital marketing

By Nigel A B

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Dec 10, 2021

Great course. The content is amazing and the instructor is very knowledgeable in digital marketing.

By Sidharth S

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Oct 14, 2021

This is such an amazing course and the amount of knowledge that is imparted in the video is immense

By Abhishek G

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Oct 21, 2016

Wonderful course and I would recommend everyone to do it who wants insights about digital marketing

By Emily B R

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Feb 4, 2021

The course is very informative. The materials used are up-to-date. The professors are brilliant.

By Santiago M C

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Jan 27, 2022

Really thorough. Proff. Yao does a great job bringing relevant topics and explaining them simply.

By ARMANDO D C

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Apr 7, 2021

Foi incrével, falou de todas as partes relevantes sobre marketing de redes sociais e muito mais.

By Ruben Y W T

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Aug 21, 2020

Great to have learnt the principles, now to learn the strategies, to put what I've learnt to use!

By LUCAS R D S

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Jul 11, 2019

Uma ótima oportunidade com este curso, traz uma nova perspectiva em relação ao marketing digital

By YOGENDRAKUMAR D

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May 8, 2020

very useful & informative course for new comers & for professional person in digital marketing.

By YC

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Feb 26, 2020

Very insightful! It helps me organize my thoughts and introduces a lot of interesting examples.

By Vasyl R

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May 31, 2018

Very great information and insights regarding The Landscape of The Digital Marketing Channels.

By Muazzez E E

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Oct 10, 2023

This course has been very helpful for me to understand the basics of digital media marketing.

By Deleted A

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Jul 1, 2021

This course is a very good start for beginners. It is interesting and interactive. Recommend.

By Tal v D

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Apr 1, 2019

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

By Rishikesh B T

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Jun 13, 2020

Quality course with a comprehensive insight about the world of digital marketing in reality

By Vaishnav S

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Sep 20, 2018

The course was amazing and it really helped me learn a lot about digital media and marketing

By Gary S

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Jan 31, 2021

Excellent course! Dr. Yao does a great job making the material interesting and relevant.

By Raunak K

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Sep 25, 2020

Superior pedagogy compared to previous courses. In sync with contemporary digital space.

By Pawan N

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May 27, 2020

Nice course through this course i understand power of Digital Media in current scenario

By SHASHANK S

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May 5, 2020

very nice elaboration of the important stuff we need to learn for day to day marketing.

By Chhaya S

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Jan 9, 2020

One of the best courses among digital marketing specialization really enjoyed this one.

By Cristhian S M A

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May 21, 2021

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

By homam s

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Jul 1, 2022

Amazing course and up to date information thanks to everyone who has been part in it