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Kursteilnehmer-Bewertung und -Feedback für Digital Media and Marketing Principles von University of Illinois at Urbana-Champaign

2,551 Bewertungen
611 Bewertungen

Über den Kurs

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at


1. Sep. 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24. Jan. 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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226 - 250 von 598 Bewertungen für Digital Media and Marketing Principles

von Mateo C G

16. Sep. 2019

Learned a lot! Loved this course!

von Andrei B

15. März 2018

So rich experience, good content.

von Conrad A

2. Jan. 2018

very good and informative course.

von Chintan S

30. Juli 2020

Really good insights and details

von Simran W

3. Juni 2020

I learned a lot from this course

von Jose M G C

4. März 2016

Great course and great teachers.

von Holly C

24. Feb. 2021

Thorough and easy to understand

von Joana M E

9. Aug. 2020

Great lessons! I learned a lot!

von Sandeep K

24. Juli 2020

great course. very informative.

von Prashant k

21. Juli 2020

Excellent teachers and guidance

von Beatriz E R

4. Feb. 2019

Very informative and practical.

von Evalyn

10. Aug. 2017

Highly engaging and informative

von Jordi

20. Nov. 2016

Excellent, very well structured

von Tameka R J

10. Feb. 2021

Very informative and practical

von Christian D

23. Okt. 2020

Great presentation of material

von Barnendra M C

9. Aug. 2019

Good content delivery by Mike.

von Annamalai

13. Juli 2019

great place to learn and lead.

von Abdulrauf I O

31. Okt. 2019

It's insightful and educating

von Vasilya

25. Sep. 2017

The best modul of this course

von Alex I

21. Nov. 2016

Great insights, great course!

von omeike i f

25. Jan. 2016

its great. Thank you for this

von Rekhakumari C

28. Aug. 2020

interesting & helpful course


19. Aug. 2020

The course is really helpful

von Hiroany D V C F

27. Juni 2020

Very Good Course! Thank You!

von Dr A R U

26. Mai 2020

Superb In Detail Explanation