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Kursteilnehmer-Bewertung und -Feedback für Digital Media and Marketing Principles von University of Illinois at Urbana-Champaign

2,574 Bewertungen
617 Bewertungen

Über den Kurs

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at


1. Sep. 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24. Jan. 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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251 - 275 von 607 Bewertungen für Digital Media and Marketing Principles

von Alex I

21. Nov. 2016

Great insights, great course!

von omeike i f

25. Jan. 2016

its great. Thank you for this

von Rekhakumari C

28. Aug. 2020

interesting & helpful course


19. Aug. 2020

The course is really helpful

von Hiroany D V C F

27. Juni 2020

Very Good Course! Thank You!

von Dr A R U

26. Mai 2020

Superb In Detail Explanation

von Deepak K

20. Mai 2020

Superbly Talented instructor

von Martin W

6. Juli 2018

a good foundational overview

von Simon P d G

11. Apr. 2018

need an update of the course

von darsh

7. Nov. 2015

really good and informative.

von Omkar B

24. Juni 2021

I​t was really Great course

von Antoinette E

21. Okt. 2020

Excellent course. Thank you

von Nebu B V J

18. Aug. 2020

Very Good Course, Excellent

von Prashant A

4. Apr. 2020

Very helpful and insightful

von Hassan S

21. Feb. 2018

I really enjoyed the course

von Mili s

16. Juni 2017

Thank you

Rhiannon Clifton,

von Walid H M

26. Jan. 2017

nice and informative course

von Vinayak P

1. Nov. 2016

learned many new things..!!

von Adeeba S

16. Mai 2021

it was amazing learning it

von Anthony A D

1. Jan. 2018

Great course! Eye opening.

von kenda d

6. Nov. 2020

very useful information.

von Bénédicte M

20. Mai 2019

Very interesting course!

von Mohamed G

6. Juni 2016

this course is very nice

von Sreoshi D

2. Dez. 2019

it was very informative

von Khôi M

30. Mai 2019

I love this course much