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Kursteilnehmer-Bewertung und -Feedback für Digital Media and Marketing Principles von University of Illinois at Urbana-Champaign

2,551 Bewertungen
611 Bewertungen

Über den Kurs

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at


1. Sep. 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24. Jan. 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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126 - 150 von 598 Bewertungen für Digital Media and Marketing Principles

von Raunak K

25. Sep. 2020

Superior pedagogy compared to previous courses. In sync with contemporary digital space.

von Pawan N

27. Mai 2020

Nice course through this course i understand power of Digital Media in current scenario


5. Mai 2020

very nice elaboration of the important stuff we need to learn for day to day marketing.

von Chhaya S

9. Jan. 2020

One of the best courses among digital marketing specialization really enjoyed this one.

von Cristhian S M A

21. Mai 2021

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

von Carolina A N

22. Juni 2020

Very useful course, with updated information, and friendly for the learner.


von Sarah M

7. Feb. 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

von Tumelo M

4. Juli 2017

This is a great course that gives one a clear understanding of the Digital Landscape.


28. Juni 2020

Nice learning and principles learned for the successful career in digital Marketing

von ιωαννης β

9. Nov. 2020

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

von Gopakumar V S

18. Dez. 2017

It was really good. Helped to get insights of mobile marketing, content marketing.

von Vinuja S

17. Nov. 2020

the course is great or me because i have learned lot important skill from this.

von Christopher G

4. Sep. 2020

Up to date overview on digital technology and it's effect on the marketing world

von Norma C P P

22. Aug. 2018

Excellent for knowing the basic principles of Marketing comparing to the new era

von Kimberly K

23. Okt. 2020

The video lectures were great. Clear and concise examples were used throughout.

von Olesia R

6. Nov. 2019

It is the most interesting and helpful course which need every digital marketer

von Shashwat G

5. Okt. 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

von Sangeeta D

24. Sep. 2020

This is one of the best courses I have taken as a part of this specialization.

von Hernán L P

23. Juni 2021

Excelente, solo tengo palabras de agradecimiento, enriquecedor Muchas gracias

von Volha P

2. Nov. 2020

Good theoretical course to understand how digital marketing works! Thank you!

von Magda G C V

26. Sep. 2019

Useful and up to date information. Interviews to companies are very valuable.

von Mohamed B

18. Aug. 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

von Eman E B

19. Apr. 2016

Thanks for a great introduction for more understanding the various channels

von Shivam S

12. Nov. 2020

the course is good but verification process is bad I am trying from 2 days

von Warren L

25. Sep. 2019

Great course! Looking forward to doing the next one in the specialisation.