Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
von Sombit N•
Sep 03, 2015
Very good course to go through as a beginner in Digital Marketing.
von Marcel W•
Sep 20, 2015
The course offers a good mix of media used for the lectures. The book that accompanies the course is worth reading. The assessments and quizes are good to handle when completing all lectures and readings.
The course requires some pre knowledge.
von Anika-Sara S•
Oct 08, 2015
A great course with good literature, easy to follow videos, a nice community, and very helpful content!
von Jc B•
Oct 01, 2015
Great overview with good example and PDF. Thanks
von Cristóbal O E•
Jun 28, 2017
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
von João T D G•
May 10, 2017
Great course. I think it needs some reviews and content update, because digital evolves really fast.
von Juan S D•
Mar 03, 2016
Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.
von pratibha g•
Aug 31, 2016
Very nice concepts which helped me to understand the topics nicely.
von ranju K•
Mar 23, 2018
von Ivan A•
Jun 17, 2018
Good course, very instructive.
von Ritesh K•
Feb 25, 2018
von Ahmed S M A•
May 23, 2018
von Javier V•
May 06, 2018
A Good introduction to Digital Marketing
von Andrés W•
Oct 21, 2015
Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.
Dec 05, 2016
It has to be more practical oriented with real-time exercises to gain valuable skills
von SOULLARD J•
Oct 18, 2015
Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.
von Roshen S•
May 22, 2016
The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.
von Ahmed Z•
Apr 02, 2016
A wonderful course.
von Manisha D•
Nov 07, 2016
Quiet informative and good course. It's worth taking the course.
von Ricardo S•
Oct 29, 2017
the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.
Sep 22, 2016
The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.
von Tony T•
Jul 08, 2017
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
von Sutanu K•
Jan 27, 2017
need more video oriented lecture.
von Gustavo S d S•
Dec 11, 2016
Covers the topics of both digital and traditional marketing channels:
-Radio, Television, Newspapers, Magazines, Out-of-Home Media
-Social Medias, Blogs, Websites, Streaming and other online platforms
ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution
von Angela F•
Feb 08, 2018
Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.