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Kursteilnehmer-Bewertung und -Feedback für Digital Media and Marketing Principles von University of Illinois at Urbana-Champaign

2,551 Bewertungen
611 Bewertungen

Über den Kurs

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at


1. Sep. 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24. Jan. 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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176 - 200 von 598 Bewertungen für Digital Media and Marketing Principles

von Jen P

15. Nov. 2020

Very up-to-date info and appropriate learning materials!


13. Juli 2020

I learned a lot from this course. Very useful. Thank you

von Suku M

10. Juni 2018

A great introduction to the digital advertising world.

von Jingjing L

27. Dez. 2015

Good introduction to the digital marketing landscape!

von Beatriz B

17. Juni 2018

Very interesting course, with up-to -date materials.

von Wendy J

15. Sep. 2019

Exceptional course led by an outstanding professor!

von THE R b L A

31. Aug. 2020

This course has been interesting and informative.


28. Aug. 2020

Got to learn new concepts about digital marketing

von Darceuil D

23. Aug. 2020

Extremely informative with practical information.

von Mahika P

11. Juni 2020

I have learning many new things from this course

von Vaibhav K

1. Nov. 2019

helped me a lot to learn and increase my skills.

von Fabian P

7. Nov. 2018

good course with a lot of communication details.

von Cesar S

15. Aug. 2020

Excellent course to start in Digital Marketing.

von shruti s c

13. Mai 2020

i am not able to get my certificate please help

von Tomomasa A

29. März 2016

I could understand various "Digital Marketing".

von Ali H

5. Mai 2021

was an amazing experience can't wait for more.

von Tumisang P

10. Nov. 2020

i have learnt things i did not know. thank you

von AMAN S C

22. Mai 2020

good series but need some creativity in videos

von Kanika B

19. Sep. 2020

this helped me in learning so many new things

von Omar S O G

11. März 2019

I loved it! I highly and deeply recommend it!

von Mahesh V

22. Apr. 2018

The course is very good on digital landscape.

von Shrejus P

20. Aug. 2020

very interesting and knowledgeable course...

von Ishan K

1. Juni 2020

i get to learn a lot about digital marketing

von Liu X

24. Sep. 2020

Excellent professor! Thank you sooom much!!

von Deleted A

7. Sep. 2020

very interesting and enlightening course