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Kursteilnehmer-Bewertung und -Feedback für Digital Media and Marketing Principles von University of Illinois at Urbana-Champaign

2,574 Bewertungen
617 Bewertungen

Über den Kurs

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at


1. Sep. 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24. Jan. 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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201 - 225 von 607 Bewertungen für Digital Media and Marketing Principles

von Ishan K

1. Juni 2020

i get to learn a lot about digital marketing

von Liu X

24. Sep. 2020

Excellent professor! Thank you sooom much!!

von Deleted A

7. Sep. 2020

very interesting and enlightening course

von Md A R S

6. Sep. 2020

learn cool things about Digital Media :)

von Annette A

16. Aug. 2020

Key points well emphasized learned a lot


15. Nov. 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

von Oscar C

16. Apr. 2020

Great teacher, materials and resources.


10. Apr. 2020

The course is very simple and valuable.

von Christian M N

29. Sep. 2020


Really in the digital strategy.

von Podshivalova I

10. Aug. 2020

Very interesting and structured course

von Hailemariam K G

18. Mai 2019

I have learned a lot from this course!

von Vicha R B

23. Mai 2018

very fun learning digitally. thank you

von Istvan R

27. Sep. 2015

Well organized course with great refer

von Sutapa P

6. Aug. 2021

very informative and helpful content.

von Mioara F

28. Juli 2021

Amazing videos with clear explanation

von hassani c

21. Apr. 2021

No he podido descargar mi certificado

von Boris V

24. Dez. 2018

Excellent course! Many thanks indeed.

von Maria R L P

27. Sep. 2021

The best course of marketing i took!

von Eve M

29. Dez. 2020

enjoyed learning and the flexibility


22. Dez. 2020

Am highly impressed, I gave 5 stars

von Sigitas B

9. Nov. 2020

Connected to practical applications.

von Scott W

22. Sep. 2020

Excellent course! Highly recommended

von Claudio L

15. Feb. 2018

Interesting and useful in VUCA World

von nirav

29. Sep. 2020

very practical and impactful course

von Akhil V

27. Sep. 2018

Great course! Very well structured!