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Marketing: Customer Needs and Wants, IESE Business School

183 Bewertungen
43 Bewertungen

Über diesen Kurs

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...


von RT

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

von DS

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

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41 Bewertungen

von Carolin Molter

May 13, 2019

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

von Badal kumar sahu

Apr 03, 2019


von Syed Nouman Faheem

Apr 02, 2019

Amazing course and perfectly illustrated

von Riccardo Diamanti

Mar 12, 2019

Very interesting topic but the lectures did not live up to it. A bit monotone and not engaging. I had to push through it.

von Patrick Kandel

Mar 11, 2019

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.

von Mohamed Mostafa Ahmed Zaki Aref

Mar 10, 2019

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

von Gustiningdiah Purwandini

Feb 08, 2019

A helpful course for a beginner who doesn't have business or economic background.

von Dhaval Bhikhabhai Sharma

Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.


Nov 11, 2018

It was a kind of confuse and lack of bibliography.

von Marta Teixeira Dias

Oct 03, 2018

Thourough, detailed and systematic ! Excellent!