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erhalten Sie eine Gehaltserhöhung oder Beförderung
Zertifikat zur Vorlage
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Vietnamesisch

Karriereergebnisse der Lernenden

50%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

29%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

20%

erhalten Sie eine Gehaltserhöhung oder Beförderung
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Vietnamesisch

Dozent

von

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IESE Business School

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up96%(1,513 Bewertungen)Info
Woche
1

Woche 1

2 Stunden zum Abschließen

Course Overview & Week 1

2 Stunden zum Abschließen
16 Videos (Gesamt 78 min), 4 Lektüren, 1 Quiz
16 Videos
1.- Course Outline2m
2.- Week 1 Overview3m
3.- Framing Marketing Challenges, Part 14m
4.- Framing Marketing Challenges, Part 26m
5.- The Marketing Process, Part 16m
6.- The Marketing Process, Part 24m
7.- Segmentation, Part 14m
8.- Segmentation, Part 23m
9.- Segmentation Part 35m
10.- Segmentation Part 42m
11.- Marketing Research, Part 17m
12.- Marketing Research, Part 25m
13.- Marketing Research, Part 34m
14.- Targeting and Positioning, Part 16m
15.- Targeting and Positioning, Part 25m
4 Lektüren
Syllabus10m
About Week 110m
Required Reading10m
Week 1 Quiz Solutions Key10m
1 praktische Übung
Week 118m
Woche
2

Woche 2

2 Stunden zum Abschließen

Week 2: Product, Pricing & Channel Design

2 Stunden zum Abschließen
17 Videos (Gesamt 80 min), 3 Lektüren, 1 Quiz
17 Videos
2.- Product Definition, Part 17m
3.- Product Definition, Part 23m
4.- Estimating Product Demand, Part 14m
5.- Estimating Product Demand, Part 24m
6.- Managing Products, Part 13m
7.- Managing Products, Part 25m
8.- Managing Products, Part 33m
9.- Pricing Fundamentals, Part 15m
10.- Pricing Fundamentals, Part 24m
11.- Pricing Fundamentals, Part 33m
12.- Pricing Fundamentals, Part 45m
13.- Pricing Fundamentals, Part 54m
14.- Channel Design, Part 14m
15.- Channel Design, Part 27m
16.- Channel Management7m
17.- Week 2 Recap1m
3 Lektüren
About Week 210m
Required Reading10m
Week 2 Quiz Solution Key10m
1 praktische Übung
Week 216m
Woche
3

Woche 3

2 Stunden zum Abschließen

Week 3: Building Strong Brands

2 Stunden zum Abschließen
13 Videos (Gesamt 55 min), 2 Lektüren, 1 Quiz
13 Videos
2.- Defining Brands4m
3.- What Things Can Be Branded?4m
4.- Why Are Brands Important?, Part 14m
5.- Why Are Brands Important?, Part 23m
6.- The Value of a Brand, Part 14m
7.- The Value of a Brand, Part 26m
8.- Brand Equity5m
9.- The Branding Process, Part 16m
10.- The Branding Process, Part 23m
11.- Brand Extensions, Part 14m
12.- Brand Extensions, Part 26m
13.- Week 3 Recap53
2 Lektüren
About Week 310m
Week 3 Quiz Solution Key10m
1 praktische Übung
Week 316m
Woche
4

Woche 4

3 Stunden zum Abschließen

Week 4: Communication Strategy

3 Stunden zum Abschließen
11 Videos (Gesamt 47 min), 1 Lektüre, 2 Quiz
11 Videos
2.- Communications Framework1m
3.- Mission And Market7m
4.- Map The Decision Making Process, Part 16m
5.- Map The Decision Making Process, Part 24m
6.- Message and Content4m
7.- Media, Part 14m
8.- Media, Part 26m
9.- Measurement5m
10.- Week 4 Recap1m
Conclusion to the Course1m
1 Lektüre
About Week 410m
1 praktische Übung
Week 4 - Part 114m

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Über den Spezialisierung Foundations of Management

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

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