23. Juni 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
8. Okt. 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
von Ivan T•
10. Okt. 2016
Empty of content
von Samir s•
16. Nov. 2020
it was good
von Anastasiia K•
20. März 2016
Didn't think that this is the best course for people who want to learn about Digital Marketing. The learning process is very slow and sometimes I felt that more could be learnt by just reading a number of books or articles on this topic.
There is no dialogue with the professor (or anyone who has more experience or knowledge, the assignments are checked by people who are also taking this course. Though one would expect to learn from the assignments and mistakes he or she makes during it. Instead some people who have ideas, maybe even wrong ones, about this specific area of knowledge, judge your work (I could be also wrong about those things and have to grade somebody's work, which is a bit confusing).
Besides, the assignments are not very interesting or challenging. I wouldn't recommend passing this course.
von Mattias E•
14. Mai 2020
I was so sadly unimpressed by the process of this course. I had one great week, with good teaching and content, and then when I was getting ready for week 2 - and I paid a membership to get to continue, the deadlines were several weeks into the future. Deadlines, that also guarded the content, meaning I had to stop. Meaning, it slowed me down and made me focus on other stuff instead of keeping the momentum going. Yes, it is also my responsibility, but the way the course was setup with deadlines and locked content - just doesn't make any sense and now it feels more like a money grab than anything else. Which is a shame, because the actual content seemed great.
von Alexandra A•
21. März 2017
Really poor approach to grade this course. Regardless of the effort put in on assignments, peer reviews are inconsistent, unguided and poor as a result, bringing down the final grade one is likely to obtain on a course. There is also a limited course support from the staff and no feedback in general for any of the issues raise. Personally I would not recommend
von Jingting L•
21. Aug. 2019
This course serves as a reminder for how important independent, critical reasoning is to counter fads. Many of the technological examples and the companies studied have not stood the test of time. Many can soon become counter-examples of how digital innovation can go wrong. Yet the course has not been updated to reflect that.
von Tori T•
25. Okt. 2016
I have to apologize this course was so out of date. Yes, I learned a few things, but the recommended reading was from 2010 and 2011. One of the assignments was about an app that no longer exists. Had I not already purchased multiple classes I don't think I would continue on. I hope the next classes are more up-to-date.
von Gina M C•
26. Apr. 2016
The videos are long and not engaging enough. Rather than digital marketing concepts, this was more an application of trends to traditional marketing concepts. Some of the topics are already outdated and some assignments were more applicable to those residing in the U.S. or are not exactly feasible to do at this point.
von Mark J•
22. Juli 2020
Complete waste of time. The user review process is a joke. I lost points because my "answer was short." Not that it didn't answer the question or that it was a bad reponse. Literally that it was short. If you have to explain the most basic of questions with a paragraph then you probably don't understand the topic.
von Priya V•
28. Sep. 2018
All the information, case studies, academic studies, research papers, tools sites in this course are very old. In this digital age when everything is moving & evolving so fast, why is this basic section of the specialization not being updated? This course was not worth the money charged by coursera.
von ILKIN H•
12. März 2018
Whoever creates this course has no shame. They took my 40 euros and gave me a material that can be found on Wikipedia. The most shameless act I have ever seen in my life. I hope you will get heavily sick and will buy medicines for that 40 euros. https://en.wikipedia.org/wiki/Co-creation
von Swosti A•
29. Sep. 2020
I am suffering for verifying my id. please check it
Enter your real name. This is the name that will appear on your certificates. We may contact you to verify your identity, so please make sure this matches the name on your government-issued ID. why this ??
von Siddharth M•
16. Apr. 2018
This was really an disappointment as nothing about Digital marketing is specifically taught in this course, it's just a waste of time to spend money and time on this. The certificate is worth nothing, it's a clear NO. DO NOT WASTE YOUR MONEY ON THIS.
6. Dez. 2021
I enrolled this course thinking about Digital marketing techniques like SEO etc. But its isn't the same. I am unable to leave this course now. Not finding any options. Feeling like trapped. There should have been a clear click and cancel option.
von Rene B•
24. Dez. 2015
IMHO a very superficial course.
Lots of outdated material (user-generated content was a big thing 5 to 10 years ago, not anymore). Lacked going in depth.
It discouraged me from pursuing the rest of the specialisation.
von Anastasia B•
12. Mai 2018
Seems like the course was designed for my great grandma who's never heard about those things before. Too much evident and too much academic. I was expecting something more practical to use in my online business.
von Ahmed M H•
27. Juni 2020
So bad, instructor is teaching and marketing for products he likes and use only, and giving quizzes about the product info and features which are not related to marketing at all.
Overall time and money waste.
24. Dez. 2021
I have completed my course today. I was so excited, but my excitement was short lived as i struggle to verify my identity no matter what method i used. It means i won't get my certificate!
von Jun J ( Z•
30. Aug. 2020
Should be just a normal marketing course. It doesn't really teach you marketing. It teaches the concepts and names which are technically useless if needed in the real marketing world.
von DEBASIS R•
7. Apr. 2021
My name is DEBASIS ROY, don't you understand. What made you feel my name is DEBABRATA ROY??
Even after so many requests can't you cange it?
What's the problem?
Not, even worth a rating.
von Ila T•
27. Mai 2020
It is very boring. It could have been more engaging and had some nice graphics to it. Right now... the tone is very dull and that makes it hard to complete the course.
von Ashley M•
10. Juli 2016
Paid for the course and never took it. Terrible professor teaching the course, the format was poorly put together, and just wasn't overall a very good course.
von Emiliano I V•
21. Apr. 2017
I couldn't get passed the Starbuck assignment, I don't really understand why the choose such a bad application of digital marketing.
von Rahul K•
25. Okt. 2017
Needs to be updated with more recent case studies, and more technical in nature. The 4ps can be condensed down to a single week.