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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1276 - 1300 of 5,308 Reviews for Marketing in a Digital World

By Mr H P S

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May 14, 2020

A very well curated course and assignments to understand marketing tactics required in the rapidly changing digital world.

By Dolly

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Jan 10, 2020

It is a very well designed course. I have learnt so many things from it and it is well related with the 4p's of marketing.

By Akshay

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Jul 31, 2017

Its a really good course to understanding the basics of digital marketing and loved the format of learning showcased here.

By Sriya C

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Jun 1, 2021

This course teaches you thoroughly about the field you choose to learjn about. I had a wonderful experince with coursera.

By Ivy

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Nov 17, 2020

Fantastic course! Very fresh research and interesting points of view. Thank you to Dr Aric and team for this good course.

By Angélica M

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Sep 14, 2020

Great course. It provides a lot of key concepts in the marketing and digital areas with up to date examples and readings.

By Rishu A

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Sep 9, 2020

The professor is really good. Often I face lack of concentration while studying but he kept me focused, i don't know how.

By Moiz B

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Jun 28, 2020

The lecturer was very good - I really learned a lot. The best part was the engagement through the case study assignments.

By SURAJ S

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Jun 26, 2020

Good learning experience from COURSERA , wonderful online courses provide by COURSERA . Its increase knowledgeable of us.

By Rajat J

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Mar 28, 2020

This course really helps me to understand the 4P's of marketing mix in a digital platform it is a great course

thank you

By Amr O

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Mar 19, 2020

Aric kept everything simple and each element was meaningful and clear I really enjoyed his style of presenting the course

By Rose A

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May 8, 2018

This course provides helpful information in understanding the changing world as it relates to sales/promotion strategies.

By Taher M

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Dec 25, 2017

excellent course. provides very good foundations for digital tools and marketing. satisfied and happy taking this course.

By Vishalraj

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Dec 21, 2021

I never expected that this course ill e uch nsightful engaging journey for me. Thankyou or keeping me pdated till now.

By Lakshita S

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Aug 30, 2020

My experience is amazing . I learned many things. I like to go case study which makes it interesting and some thing new.

By Deep J G

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May 29, 2020

Wonderfully explained with good examples and case study. Learning was a wholesome experience with hands-on assignments.

By Chelsea W

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May 6, 2020

Great course and lecturer.

Efficient and to the point, well laid out, points explained very well. Thoroughly enjoyed it.

By vinoth k

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Apr 7, 2020

Excellent Online course so far in my career. Case-based assignments and quizzes are some of the best features I can say.

By Ernest S

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Jun 8, 2019

I've learned so much from this course. I will continue with the marketing specialization program. Keep up the good work.

By Susana R R

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Feb 8, 2016

It was my first experience with Coursera and after it I'm addicted to continue learning. I highly recommend this course.

By Cecilia B

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Jun 13, 2021

Very informative. To have an in depth look at the 4Ps in marketing and the way the digital revolution has changed them.

By Engles M

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Jan 3, 2021

highly recommended. The professor is very engaging and touches the latest topics highlighting interesting case studies.

By Leslie A T C

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Nov 20, 2020

Awesome Course! I did enjoy learning the Marketing in a Digital World Course. What a great online learning experience.!

By Suyash K

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Sep 15, 2020

Prefer this course if your new in digital marketing. You gain the basics and important concept that you never heard of.

By meenakshi b

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Jul 1, 2020

Very excellent course help me to understand the complex business world how to help my digital tools revolution in world