Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
von TITO C•
Aug 11, 2016
Excellent course, both for beginning and experienced marketeers. Loved the way the course focuses on explaining specifically -and with great examples= how the 4Ps theory of Marketing is being transformed by consumers in the Digital Age.
von Cesar R•
Feb 17, 2016
Perfect introduction to the digital world. Aric is not only succinct, he also brings to the table several very interesting and up to date technologies that will reshape the online marketing landscape in the next years.
Mar 01, 2016
Muy buen curso, el profesor está a la vanguardia de los temas y hace ejercicios en los que en verdad aprendes, además no se limita a mostrar diapositivas, usa opiniones de diferentes alumnos e invitados que saben del tema. me encantó.
von Barnendra M C•
Jul 24, 2019
Awesome course and well panned out into 4 weeks. Good for working professionals like me to complete these courses.
Most importantly this was my foray into the marketing domain for the first time and the course exceeded my expectations
von Justina L•
Nov 22, 2019
This was a very informative and helpful class that gave a good overview of what digital marketing is, including the marketing mix, promotion, placement, pricing, and more.
I would definitely recommend this class for other students!
von Thanakorn K•
Aug 02, 2019
Great experience joining the course, there are many useful information and case study. This course can enhance my knowledge for such one who know zero in marketing like me. Looking forward to join the next course as soon as I can.
von Susheel S•
Jul 01, 2019
Very straightforward and critical points around Marketing is covered through this course. The peer assignments are interesting too, which lets us reflect and share our understanding of a concept. I'd highly recommend this course.
von Kumar V•
Mar 08, 2018
All the courses out there just focuses on the How-to part of any digital marketing channel, which can only give you 1/4th of the complete knowledge. This is a must course for anyone looking to biuld a career in Digital Marketing.
von Felipe D M•
Mar 07, 2018
This course is great, it gives students not only very good insights about the current Digital landscape, but also tools to navigate into it. It's ideal for people who want flexibility and are disciplinated to study on their own.
von Erica B•
Aug 07, 2015
Great course! I've been very satisfied with the topics treated and about the teaching model.
The exercises and the practical assignments have often been time consuming and this is why I found them effective and useful.
Sep 24, 2017
The course is quite good and very helpful for me.
But I’ve also got some suggestions:
some of the tools are not very latest popular tools or not global tool. for example, the Redlaser is not well developed in global environment.
von Saeed A Q•
Aug 25, 2016
Unforgetable method of teaching, in this course we are not studying we are learning automatically. It is like a method & topic & way of teaching that automatically involved the people. And at the end you understand completely.
von Eman E B•
Feb 20, 2016
Really Amazing and Great Course !!! Thank you Professor Aric for all the hard work you put in this course ! you really opened my mind to many new things that i could have never learned or enjoyed in my local education! THANKS!
von Jose A N•
Jul 31, 2017
Excellent course, all the concepts explained in this course are beyond of the regular ideas about Digital Marketing. I just learn another better way to work in the digital future of my company. I really recommend this course.
Apr 24, 2017
Found this course extremely helpful. Big eye opener to the Marketing world. Would recommend it anyone trying to widen their knowledge on the up and coming digital world. Looking forward to getting stuck into another course :)
von Lizy S J•
Jan 09, 2017
A great course for a beginner. The Use Cases used in this course is excellent. Aric Rindfleisch teaching style is very good and easy to understand. I recommend this course to all interested in understanding the Digital World.
von Nihal S•
Aug 26, 2019
One of the best courses for beginners in marketing. The way of teaching throughout the course was fun and learning. I enjoyed completing this course. Thanks to coursera for providing such good courses through their platform.
von Katherina E•
Aug 19, 2015
It is a really good Marketing course. It is complete and very interactive course. It has a lot of interesting - real life- Cases that help you understand how is working the digital marketing nowadays. I recomend this course.
von Aditya S•
May 02, 2018
Dr. Aric Rindfleisch is an excellent instructor. The concepts in this course are explained in a very simple manner and the case studies to an amazing job of reinforcing those concepts.
Very glad that I opted for this course.
von Apurba H•
Aug 17, 2015
Content was easy to understand and some of the core concepts have, in my case, found immediate professional application. This course is truly opening my mind to digital marketting, without making it overwhelming. Thank you.
von Anna L C R•
Aug 30, 2018
Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática. Apenas acredito que seria positivo se o curso contasse com algumas atualizações para que alguns tópicos se adaptassem mais ao cenário atual.
von Manuel M L•
Jun 20, 2016
Excellent course! It provides you knowledge about how digital tools are changing the way we see marketing. I learned lots of new things. Great course if you want to learn about how marketing is changing in the digital age.
von Gabriel S•
Apr 26, 2016
I like this course because it has diferent activities.
Its not about answering treaky questions but true learning and working around new interesting concepts. The must complete style. By far the best Coursera Ive took.
von David E•
Nov 22, 2018
Excellent content and range of subjects covered. Very useful to better understand the marketing strategies to better target the Z and Y generation based on academic researches and practical examples and recommendations.
von Jeff E•
Jul 03, 2017
good refresher -- my last marketing courses were 8 years ago. Good refresher before taking additional courses. (should note -- Marketing is not my main role at work ... took course to broaden my general business skills)