Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
von Amit G•
Apr 19, 2020
Excellent Program. Program explained some of the key concepts of Marketing in Digital environment very well, in simple to understand language. Special mention for Professor Aric Rindfleisch, he explained all concepts very Beautifully, he was one of my key reasons I was able to complete the program!!
von Konark P•
Apr 23, 2020
The course is nicely structured and faculty has good way of teaching. I really liked all the cases and examples. I loved case assignments which helped me to gain understanding through real world examples. Overall this is a must course for any marketeers not necessary working for digital marketing.
von Nourhan M•
Apr 10, 2017
Well firstly i want to say that i am very grateful to have this great course with an excellent instructor as professor Aric Rindfleisch. he made me more passionate about marketing. i wish him more success and best of luck. And finally would love to thank my peers for supporting me in this course.
von Yang-Hsi T•
Nov 08, 2015
Great course, as a trained scientist in drug discovery, marketing is something that I have never study before; however, Aric has made this course simple and all materials are easy to understand. Definitely will recommend this course to anyokne who is interested in knowing how 4Ps work in reality.
von Simran W•
May 16, 2020
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses .I learn a lot from this course.
von FU D•
Jun 07, 2018
This is a rewarding course which enlightens me about the impact of digital tools on marketing nowadays and I am inspired by the ideas like crowdsourcing and pay what you want. As a marketer myself, I think I may can apply those what I have learnt through this course in the real business world.
von Snehal S•
Feb 18, 2018
Marketing in a Digital World is a wonderful course for students intending to begin their career in Marketing. It teaches the basics of Digital Marketing, easy for a layman with no experience to understand. I enjoyed solving the practical case studies as it gave insights of real corporate life.
von Felipe S Z•
Nov 21, 2019
Excellent course! Besides to the content being very good, knowledge exchange analyzing peer work around the world brings a broader view of marketing. Different analyzes, different points of view make you think more about other cultures and how to relate a product / service around the world.
von Catherine N a K•
Mar 12, 2018
This course opened up my mind! I am inspired to keep reading about the advancements in the digital world, so as make my own innovations and stay relevant in this fast changing digital world. I can't wait to take the rest of the courses in this Specialization. Thank you Aric and Classmates!
von Jui-Ting Y•
Mar 11, 2018
Recommend to take this course because the contents are prepared detailed and well. There are also some videos for interviewing the students in the campus to let us know more polls in the reality. Interesting to learn with many case studies and make us absorb more quickly and not too dull.
von Maria A G G•
May 20, 2020
This course is super dynamic, no way to get bored. Also, my husband did it 6 months ago, then I started it 2 months later and it was already updated. Now that I redid the whole thing and finished it already included covid 19 in the cases. Its an amazing job they do to keep it up to date.
von Amna S•
May 06, 2020
The course is very well explained in simple English. The use of modern digital marketing like lego ,GoPro and Tesla have made this course enjoyable and the made it easier to understand. The course is self paced and will help to develop certain set of skills so that's definitely worth it.
May 15, 2017
I loved this course, proffesor Aric is a great professor, uses actual cases and is very understandable.
The class is dynamic, I enjoyed it and learned a lot of things I did not know existed as a concept. It has been a huge input and a good addition to my career.
I recommend it very much.
von ANSHU G•
May 18, 2020
well, First of all I would like to thanks my virtual mentor/instructor for introducing me with new concept at least for me, now, i only completed the course but i am looking forward to apply these concepts on my very own small startup to gain potential customers and a positive feedback.
von Akshat B•
Aug 28, 2016
Best course I have done so far in Coursera. The professor has the simplest solution to every problem. I look forward to doing the specialization. Also, after this course, I would personally like to study at the university of Illinois now that I have experienced the quality of learning
von Iti S•
May 05, 2020
It was a detailed course with interesting projects to work on which not only enhances knowledge but it also gives a practical approach to the thinking, its peer graded assignments helped me in learning with others and to think in a manner that could get accepted by others as well.
von Renata P•
Jun 12, 2017
I loved this course. All the modules provided videos that helped provide insight into the curriculum with clear examples of how digital marketing strategies are applied today. The assignments helped me to brainstorm how I would apply digital marketing strategies in today's world.
von Davy C•
Jun 09, 2017
Very interesting courses ! and the approach is very complete. The case studies are interesting also however you should update some.
It has changed my view of marketing and give me tools for my job !
Thanks to the team and the other students of the session with their comments.
von ANDREA A•
Jul 30, 2016
Loved the course. It not only fulfilled my expectations, it actually was much more than what I was expecting. The course is very well structured and I enjoyed it thoroughly. I definitely recommend anyone who is interested in digital marketing to enrol in the whole specialisation.
von Paul M•
May 13, 2020
Excellent introductory course. A good review of how digital capabilities have impacted the 4 Ps. Course was informative and fun.
The only issue is with the conversion boards - it is mostly people asking you to review their submissions - and not real discussion about the course.
von Jovita S•
Apr 30, 2020
As a teacher the one thing that I have learnt is "If you can make things so easy to understand, that anyone can understand it, then you are an excellent teacher"
This course helped me understand the key concepts of marketing so beautifully. Loved this course for its simplicity.
von Natalia B•
Apr 11, 2020
Professor Aric Rindfleisch has a thorough understanding of the marketing. He conveys knowledge in an interesting and understandable way. I received helpful instructions on how to use the digital tools in marketing. I will definitely use the acquired knowledge. Thanks a lot!!!
von Ajeet K M•
Apr 02, 2020
I was in the middle of marketing management by Philip Kotler, and I picked up this course. This course is easy to apprehend and it changed my perception. After completing the course, I realized that I can pursue the digital marketing course and read the book, simultaneously.
von Albert K•
Apr 15, 2018
The course is excellent. It combines academic insightshands-on experience as well as up-to-date insights into resarch - all of this presented by a Professor with a deep understanding of the topic, presenting it in a very pleasant and motivating manner. You´ll be surprised !
Sep 10, 2019
This course is very systematic and easy to understand with good pratices. But one thing I think can be improved is that this courses is a bit old and the materials are kinda old too, they are like from before 2008 and even 2001. It would be better to update some materials.