Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jun 24, 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
von Amna S•
May 06, 2020
The course is very well explained in simple English. The use of modern digital marketing like lego ,GoPro and Tesla have made this course enjoyable and the made it easier to understand. The course is self paced and will help to develop certain set of skills so that's definitely worth it.
May 15, 2017
I loved this course, proffesor Aric is a great professor, uses actual cases and is very understandable.
The class is dynamic, I enjoyed it and learned a lot of things I did not know existed as a concept. It has been a huge input and a good addition to my career.
I recommend it very much.
von ANSHU G•
May 18, 2020
well, First of all I would like to thanks my virtual mentor/instructor for introducing me with new concept at least for me, now, i only completed the course but i am looking forward to apply these concepts on my very own small startup to gain potential customers and a positive feedback.
von Florina M•
Jul 01, 2020
I would recommend anyone to take this course. It does not matter if you are a beginner or you want to refresh your knowledge, because the explanations and examples offered about the 4 Ps of Marketing are essential if you are going to build a path to the new world of digital marketing.
von Jaime L•
Jun 01, 2020
I took this course to refresh my skills as a marketer and to improve my knowledge around digital marketing. This has been a very useful session and I am looking forward to utilise these updated skills / knowledge in my role and hopefully be able to seek new job opportunities with it.
von Akshat B•
Aug 28, 2016
Best course I have done so far in Coursera. The professor has the simplest solution to every problem. I look forward to doing the specialization. Also, after this course, I would personally like to study at the university of Illinois now that I have experienced the quality of learning
von Sameer K•
Jun 25, 2020
I would recommend everyone to take this course. Professor Aric Rindfleish is a marketing genius. He can explain anything in the easiest manner. The assignment are the best part about this course. If you do them seriously with dedication, it can teach anyone the modern day marketing
von Iti S•
May 05, 2020
It was a detailed course with interesting projects to work on which not only enhances knowledge but it also gives a practical approach to the thinking, its peer graded assignments helped me in learning with others and to think in a manner that could get accepted by others as well.
von Renata P•
Jun 12, 2017
I loved this course. All the modules provided videos that helped provide insight into the curriculum with clear examples of how digital marketing strategies are applied today. The assignments helped me to brainstorm how I would apply digital marketing strategies in today's world.
von Davy C•
Jun 09, 2017
Very interesting courses ! and the approach is very complete. The case studies are interesting also however you should update some.
It has changed my view of marketing and give me tools for my job !
Thanks to the team and the other students of the session with their comments.
von ANDREA A•
Jul 30, 2016
Loved the course. It not only fulfilled my expectations, it actually was much more than what I was expecting. The course is very well structured and I enjoyed it thoroughly. I definitely recommend anyone who is interested in digital marketing to enrol in the whole specialisation.
von Paul M•
May 13, 2020
Excellent introductory course. A good review of how digital capabilities have impacted the 4 Ps. Course was informative and fun.
The only issue is with the conversion boards - it is mostly people asking you to review their submissions - and not real discussion about the course.
von Jovita S•
Apr 30, 2020
As a teacher the one thing that I have learnt is "If you can make things so easy to understand, that anyone can understand it, then you are an excellent teacher"
This course helped me understand the key concepts of marketing so beautifully. Loved this course for its simplicity.
von Natalia B•
Apr 11, 2020
Professor Aric Rindfleisch has a thorough understanding of the marketing. He conveys knowledge in an interesting and understandable way. I received helpful instructions on how to use the digital tools in marketing. I will definitely use the acquired knowledge. Thanks a lot!!!
von Johan P•
Jun 01, 2020
This is indeed an elaborate and useful course and helped me gain deeper insights into the concept of digital marketing. The instructor brings in props and even tries out some of the case study products which is pretty cool and makes the studying process even more interesting
von Bindu B R•
Jun 05, 2020
This course enhanced my knowledge on marketing in digital world, short videos, and quiz on every video to test was good, case studies and live interviews were interesting, it was quite an easy course with lot of engaging activities, i will recommend certainly to my friends
von Ajeet K M•
Apr 02, 2020
I was in the middle of marketing management by Philip Kotler, and I picked up this course. This course is easy to apprehend and it changed my perception. After completing the course, I realized that I can pursue the digital marketing course and read the book, simultaneously.
von Rishikesh B T•
May 28, 2020
Amazing course! Very well-paced, intuitive, easy-to-understand, with exciting case studies that involved application of the concepts taught. Moreover, Professor Rindfleisch is brilliant in his teaching methodology, making you want to learn more and more! A great experience!
von Albert K•
Apr 15, 2018
The course is excellent. It combines academic insightshands-on experience as well as up-to-date insights into resarch - all of this presented by a Professor with a deep understanding of the topic, presenting it in a very pleasant and motivating manner. You´ll be surprised !
von Ashna S N•
May 26, 2020
Even though I'm a marketing student, all the concepts in the course were new and informative. Prof. Aric did a GREAT job explaining all the concepts and making it fun to learn by giving so many good examples. Really enjoyed the course. 10/10 would recommend this course! :)
von Jiawen C•
Sep 10, 2019
This course is very systematic and easy to understand with good pratices. But one thing I think can be improved is that this courses is a bit old and the materials are kinda old too, they are like from before 2008 and even 2001. It would be better to update some materials.
von Marc T R T•
Mar 22, 2020
This is my first ever online course in my whole life, and I must say, EACH SECOND I'VE TAKEN THIS COURSE WAS DEFINITLY WORTH IT! Thank you Coursera! Thank you U of I! And most of all, thank you to one of the best lecturers - Professor Aric Rindfleisch! Defintely THE BEST!
von D. N T•
Aug 04, 2019
Was a super interesting course accompanied with articles and videos. I highly suggest this to anyone who is willing to give up 1-2 hours, 3-5 days a week to keep their brain a bit active and learn something new. Was definitely worth it! Interesting subject matters too!
von Fábio I S d L•
Sep 09, 2016
Muito bom. Recomendo para todo profissional que deseja atuar no mundo do marketing. Este curso ajuda a entender como as ferramentas digitais estão mudando os conceitos chave do marketing, bem como ditando novas regras na troca de experiência entre empresas e consumidores.
von Vinayak M•
May 31, 2020
The course was very informative and helpful. Gained a lot of information about different companies and their strategies. It was really worth it. This course is really good. I suggest everyone to do this course to gain not just theoretical but practical knowledge as well.