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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,876 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SN

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.

Thanks.

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2251 - 2275 of 5,308 Reviews for Marketing in a Digital World

By Mahmoud O

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Aug 31, 2017

The course is great, you will learn a lot. I really enjoyed it.

By Tobias F

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Mar 6, 2017

Inspiring course. Aric leads through the content in a nice way.

By krislynchan

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Oct 25, 2016

Case studies provided exceptional examples to think creatively.

By Haseeb A

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Dec 20, 2022

Excellent Course. Learned so much from it, building my career.

By RAJAT S (

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Feb 24, 2022

This is perfect for beginners to enter into digital marketing.

By Kanishka V

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Oct 14, 2021

Quiet detailed course. Learned some new and interesting terms.

By TUSHAR K D

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Apr 30, 2021

Excellent course! I just loved the way the instructor teaches.

By Mahssoun Y

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Apr 15, 2021

He explains in a way you understand easily.

Thank you very much

By Sara A

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Nov 4, 2020

Thank you professor. In this course, I enjoyed very very much!

By Pannin R

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Aug 26, 2020

essential course for people who wants to learn about Marketing

By Wellington M M

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Aug 5, 2020

Great course. It is adding a lot to my professional knowledge.

By PAWAN K P

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Jul 23, 2020

It is easy and consisting good examples. Interesting to learn.

By Zoe L Z E

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Jul 21, 2020

Very insightful with interesting academic and market research.

By Rand A E

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Jul 11, 2020

Very helpful and informative, thank you for the amazing course

By Ahsan B S

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Jun 4, 2020

Excellent course. Very happy to learn about Digital Marketing.

By dhanalakshmi g

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Jun 1, 2020

I got to know different marketing strategy. Thank you Coursera

By SEEMANSHI T - R

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May 22, 2020

you will get to know some important terms in digital marketing

By TAKSANDE K K

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May 9, 2020

The course was very good the teaching technique was very good

By Deleted A

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May 3, 2020

Exceptional Course Content! This course is highly recommended.

By Vandan A

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Nov 1, 2019

Practical course with case studies which are very interesting.

By Vivian M

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Oct 29, 2018

I am thankful for the knowledge that I acquired in the course.

By Ichrak M

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Oct 5, 2018

I really enjoyed the course, it's very valuable and beneficial

By MANHAR s

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Jul 2, 2018

good experience feel awesome after join course thanks coursera

By luis m p

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Dec 14, 2017

Excelente contenido, casos de estudio y sistema de aprendizaje

By Shruti N

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Oct 1, 2017

Very informative and helps tune in to current marketing trends