May 28, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
von Brian S•
Sep 03, 2017
The material is very well done. Aric is great presenter.
The grading is horrendous. Assigning point values for answers based entirely in subjective thought ("would you be likely to use this price scanning app?") is completely insane.
von Aryan V•
May 31, 2020
All the content is very useful the lecture delivery and assignments all are good
I recommended this course to those who are interested in Digital Marketing. With this Course, you learn the fundamentals of Marketing in Digital World.
von Erin P•
Jun 19, 2018
Enjoyed this course. Great concepts but the case studies are quite out of date as is some of the ways technology is used. If you are keen on starting a career or specialisation in Digital Marketing this is a good jumping off point
von Jessica L•
May 18, 2020
A great introductory course for the Digital Marketing Specialization track. The only reason I'm not giving all 5 stars is because I think it could include a bit more rigor - a lot of the assignments seemed pretty surface level.
von Jane M T•
Mar 22, 2016
Love the practical recommendations given by the professor and the course basing itself on research and case studies instead of 1 textbook. However, the professor's nonverbal communication (palms down) can be a tad unpleasant.
von Marcos S G C•
Mar 08, 2016
Tive alguns problemas logo no início... onde não pude realizar algumas tarefas por não conseguir me cadastrar no site que eles indicavam (sites externos). Depois de um tempo eles corrigiram e pude concluir sem mais problemas.
von Peter L W•
Aug 03, 2019
This course is made by very easy way and it delivers the information with good way, it will give you alot of info about digutal marketing in general but if you want to be professional i think you must continue the 6 courses.
von Pooja L•
Mar 15, 2018
I think this is a good course for any person who wants to understand the fundamentals of marketing. Each section was well divided and the modules were made interactive, interesting, engaging and were definitely good for time.
von Charlotte F•
May 30, 2017
I was impressed with this course and I would recommend it to others.
The module about pricing I thought was a bit outdated. The digital marketing landscape keeps changing rapidly, so this course will often need to be updated.
von Geoff T•
Aug 02, 2016
Some of the reference materials might need updating (but perhaps there are no better studies to share at this point), but overall found this an interesting application of the traditional 4Ps of marketing to the digital world.
von siddharth s P•
Nov 20, 2019
Wonderful base learning experience of Digital world. Course learning, Case studies are amazing. Exercises keep you on the toes. Peer grading is also a good tool though one should know how to use forums and change sessions.
von Chiamaka O E•
May 26, 2020
My experience with this course was a fulfilling one. At a time where i thought marketing was not for me, this course opened my eyes to a whole new possibilities in marketing in the digital world. I absolutely recommend.
von JaiPal Y•
Nov 21, 2017
Could have summarized in few slides, unnecessary time consuming content. Pulse coursera forcing me to pay one more time by not proving me assessment review. Its shows review will be available on your next payment. WOW
von Tanja M•
Apr 30, 2020
I really enjoyed this course. It was a perfect combination of academic studies and practical assignments. I would recommend this course for other marketing professionals too. Or anyone who is interested in marketing.
von Magdalena J•
Aug 31, 2017
What I really liked about this course is the peers evaluation section - I have done it for the first time and it teaches you a lot when comes to evaluating yourself and others. Interesting teaching materials as well.
von Lokesh S•
Mar 18, 2020
This course me helps to understand me the basic or digital marketing perfectly. But this course are not much related to what i want to learn about digital marketing like SEO,Facebook marketing,Youtube marketing etc.
von Fátima L•
Sep 13, 2015
That's a good course. A little bit repetitive if you have already studied about MKT. But it presents new concepts, interesting cases and give you some updates about what is happening in the market regarding the 4Ps.
Mar 29, 2020
Learnt a very good lesson's from the famous university of Illinois.Hope this provided me a very good foundation for my future studies.And also want to thank Coursera for offering a very good content to learn
von Shereen N•
Mar 06, 2016
Packed full of real world case studies and concepts! We had a very good idea of how to apply these concepts as well. There were also well-designed assignments to trigger our thinking and knowledge synthesis.
von Partha C•
Apr 06, 2017
A resourceful course to start learning Digital Marketing. Courses are aligned with well crafted weekly assignments and a pace to keep up with. Overall, I had a very learned & fun experience. Thank you team.
Nov 07, 2016
That's a excellent course for begginers, we learned how to inniciate in the Digital world and how to use it the best way. There is interesting read suggestion and cases studies that push you into the world.
von Monika A•
Feb 21, 2017
This course might look lengthy from the course outline but is rather easily digestible if you stick to a schedule. Do it anyway, it's worth your time if you are serious about a career in digital marketing.
von Ashutosh K•
Oct 04, 2015
It an amazing start and i really admire Julie and Professor for putting so much of effort in creating the course in a super structured way , I taking the further modules since i liked the opening so much.
von Peter K•
Jan 10, 2020
Enjoyed and learned something that is already in use with my conversations with customers. One change I'd like to see is an update; specifically, I found the case studies relevant yet 5 to 10 years old.
von Siddarth R•
Jun 10, 2020
I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.