Jun 24, 2020
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
Jun 28, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.
von Mette L•
Jun 28, 2016
I think this is one of the best learning experiences I have had as a professional (adult). It's academically founded, but I don't get confounded. Its mix of short video lectures, pop quizzes, real life case studies and assignments is perfect for keeping my attention while ensuring that I actually learn and retain that learning.
von Nayeema K•
Aug 19, 2020
Without any prior knowledge of digital marketing I enrolled myself in this course.I thoroughly enjoyed learning and this course helped me to understand all the basic concepts.Our INSTRUCTOR was amazing and did a great job.Definitely worth it.Thanks Coursera and University of Illinois for affording us with such an opportunity.
von Diksha B•
May 20, 2020
This was my first ever course on Digital Marketing. The contents of the course are so well explained and easy to understand for the beginners.The tasks are easy and very much enjoyable to complete. All thanks to the facilitators for creating such a great module. It is definitely added value inputs in my academics. Thank You.
von Vanessa S•
Dec 26, 2016
Excellent course! I really enjoyed every topic and lesson which gave me a good foundation into the world of digital marketing. My only critique is that the professor have input on grading our exercises or at least adding comments to our work. I value his input more over the other students to determine how well I am doing.
von Frank V•
Jun 27, 2017
The faculty is knowledgeable and is good at explaining the concepts.
The material is relevant, just at the level that I expected, not extra-deep and confusing, but approachable and touching the all the fundamentals.
It also covers the changes that the digital tools have brought to Marketing.
I definitely recommend this course.
von Leonardo H•
May 07, 2020
Coursera and Illinois together have made an incredible partnership, the platform is very organized and intelligent, but the best of it is the effort that Illinois put to delivery the best of its content, I have learned a lot in this module, and certainly, I feel like I to want to learn more.
Thank you Coursera and ILLINOIS
von Giuseppe L•
May 03, 2020
I really enjoyed doing this course, I learned a lot through each of its modules and its Case Studies. Professor Aric Rindfleisch made each lesson of this course very interesting, easy to understand, full of content and with great examples. I definitely recommend this course!
Thank you University of Illinois and Coursera!
von Akbar Q•
May 22, 2020
This course is necessary in today's time when the world is moving towards digitalization. For me as a Commerce student, this course helped me in understanding the various necessary aspects of Marketing in a digital world. I would recommend this course to very student who wants to learn about the modern way of marketing.
von GUADALUPE O C•
Nov 11, 2018
EL CURSO TIENE OTRA DIMENSIÓN A LA QUE ESPERABA, MU GUSTO MUCHO Y APRENDÍ TAMBIÉN MUCHO, HOY TENGO UN CONCEPTO MEJOR Y DIFERENTE SOBRE ESTE TEMA DE LA MERCADOTECNIA QUE NO ES MI CAMPO DE TRABAJO MAS SIN EN CAMBIO LO HE ADOPTADO Y ME GUSTA, ESPERO SEGUIR APRENDIENDO MAS.
GRACIAS A TODOS LOS QUE HACEN POSIBLE ESTOS CURSOS.
von BHUVANA D•
Sep 17, 2020
An easy way to do this is to use the sentence structure, “When you [action],” or “Your performance on [project],” rather than using sentences that start with “You are.” A constructive feedback example about behavior is, “When you talk over Pam in the meetings, you're making the women on the team feel less comfortable
von Santiago G•
Sep 27, 2020
Great course! Wonderful overview with the perfect mix between theory, examples and trends! Awesome professor too! Aric makes an amazing job creating a cool, laid-back atmosphere but combines it with thorough knowledge about Marketing, academic insights and digital trends arising in this new era. Totally recommended!
von Fabien Q•
Sep 19, 2020
I have completed MOOC at prestigous French Schools such as HEC and Polytechnique....Very interesting as well but sometimes too serious. I was very pleased with the teaching methods of Aric Rindfleisch, who was very friendly, laid back and who made the experience very enjoyable. Great job Aric. Thank you very much.
von Heather A•
Aug 04, 2020
Excellent introduction to basic digital marketing concepts. The videos and readings are short, but full of information and the content presented is well organized. I liked the different case studies to illustrate digital marketing principles and practices in a real world setting, it helps to bring it all to life.
von Siddharth A•
Sep 26, 2018
I found this course really useful because it spoke of a lot of trends in marketing, past and present, and showed us how to evaluate them. More importantly, it showed us ways to merge trends with one another to come up with improved strategies. It also serves as a good introduction to the world of digital marketing.
von Sergio M B•
Sep 09, 2020
It is a very complete course, I am dedicated to marketing and this course gives me a new perspective on digital tools and their operation, not only has theoretical aspects, but is focused on many practical aspects of everyday life.
Both the instructor and the subject make the course very enjoyable and interesting.
von Gagan K•
May 07, 2020
It was a Wonderful Course. Design, Delivery and Examples were excellent. Videos were very exhaustive and full of energy. The reading material shared was brilliant. One final word: The Professor/Instructor was Excellent in his approach, Communication & Knowledge. It was the Best Online Course I have ever enjoyed.
von Paola B C•
Apr 20, 2020
This is really an amazing course. The content is super updated with new topics and helped me a lot to understand how the new digital world impacts the 4Ps of Marketing Mix. I was fist a bit sceptical but the course is very didactic and the teacher domains the subject. I will definetly enjoy another couse. Thanks
von KARTHIK M•
May 09, 2020
A very good course given with practical examples so that you will learn more and you won't forget the topics that are thought. very fun learning class I really liked it if you are really interested in marketing then this is the must course to go through you will learn all the basic things that are to be learnt.
von kunjal c•
Mar 19, 2018
This is a highly recommended course for Marketing enthusiasts, the contents of this course will prepare you for the future and long term planning that you are gonna have to undergo plus Eric's way of teaching is worth applause, he is simply amazing in what he teaches.
without a second thought go for this course.
May 18, 2020
The information was timely and interesting, though I'm a little unsure about the quality of some of the peer reviews and feedback. I like the pace and the content and appreciated the recent updates that were made about COVID19. It impressed me that they take the time and interest to keep the material relevant.
Nov 06, 2017
This Course is very useful as it is presented in very organised manner .The most interactive thing that any candidate can enroll and learn how the marketing trend is changing from legacy way of marketing to digital Marketing .
The control has been transformed from firms to consumers and how things are changing
von BAMBA O M•
Jun 22, 2020
Oh of course!! The Coursera Digital Marketing Specialization is the best I have come across and I say a big thank you to Coursera for the opportunity that made me a part of this amazing journey. I will recommend this specialization to anyone who's looking to make a career in Digital Marketing. It's worth it.
Jul 25, 2017
Es un curso muy completo que aborda de manera puntual los distintos puntos del temario y permite actividades prácticas que permiten asimilar mejor el conocimiento. Los foros y el que los alumnos nos califiquemos entre nosotros ayuda a encontrar puntos de vista que no se nos habrían ocurrido y aprender mejor.
von Suyash C•
Nov 12, 2016
The course is really helpful for marketing beginners. It explains the four P's of marketing and explains how the digital world is changing traditional marketing practices. The course also has a case study and a exercise per week which are very helpful in better understanding the concepts taught in that week.
von Thakur r v•
May 04, 2020
best course to learn digital marketing basics and video lectures are best and exercise are best add on so we can get idea about how much we understand and giving lecture based on article which are released by experts helps the most and peer graded assignment are good way to implement the knowledge we gain