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Bewertung und Feedback des Lernenden für Developing a Winning Marketing Strategy von University of Illinois at Urbana-Champaign

1,643 Bewertungen

Über den Kurs

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



1. Aug. 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4. Sep. 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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176 - 200 von 393 Bewertungen für Developing a Winning Marketing Strategy

von Zaur A

26. Mai 2020

I got what i was expected and even more

von Jieyun L

28. Sep. 2020

very comprehensive, though quite basic

von Amr Y

19. Sep. 2022

it is useful and very awesome 😍😍🌹


31. Okt. 2021


von Maryam B M

5. Sep. 2020

Thanks Prof. Hayden. I learned a lot!


26. Mai 2020

It is the best online course to learn

von Aman V

21. Nov. 2021

good course for a management student

von Rishabh R

20. Mai 2020

A really informative and fun course!

von Jou P

6. Sep. 2018

Good material, resources and faculty

von H. W H D

18. März 2018

Fantastic. Very engaging professor.

von Niharika S

13. Juli 2020

wonderful course

i have learnt a lot

von Machon B

18. Sep. 2018

Great course and very informational

von Jacopo A

20. März 2021

Amazing course, amazing professor!

von Yone L

8. Mai 2019

Great course, staff, and platform.

von Umer A

16. Aug. 2018

very comprehensive course outline

von Yogita p

15. Nov. 2021

it is very helpfull for students


20. Jan. 2020

very nice and interesting course

von Palavala A

29. Jan. 2019

Good knowledge skills improvable

von James S

4. März 2018

Great class and great Professor1

von Samin Y A

19. März 2021

Take the course, it's worth it.

von Manan R

23. Okt. 2020

Very helpful and knowledgeable.

von Dr. A N

8. Mai 2020

Incredible Learning Experience!

von Jose S

8. Mai 2020

Excellent course and professor!

von sultan a

23. Nov. 2019

its amazing and valuable course


29. Okt. 2021

The course was very insightful