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Bewertung und Feedback des Lernenden für Developing a Winning Marketing Strategy von University of Illinois at Urbana-Champaign

1,545 Bewertungen
371 Bewertungen

Über den Kurs

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



1. Aug. 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4. Sep. 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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126 - 150 von 370 Bewertungen für Developing a Winning Marketing Strategy

von Rajat R C

18. Mai 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

von Chinmayee S

7. Juni 2020

It was amazing and one of the most insightful course I have done!

von arnab b

11. Sep. 2018

It has been an amazing learning experience of Marketing Concepts.

von Chanel R

5. Sep. 2020

Highly engaging, insightful, relevant and charismatic professor.


13. Aug. 2020

Its a great option if you want learn Marketing in a complete way


26. Juni 2020

Gained Lot of Information about product life cycle and Branding.

von Digvijay

8. Jan. 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

von Chandran N

7. Sep. 2018

Excellent course with videos, information and resources links

von Ouatatchin K

23. Jan. 2017

An excellent and well-explained course. I highly recommend it

von Harshitha B

19. Apr. 2020

Absolutely loved it. Hayden Noel is the best professor ever!

von Raman K

28. Feb. 2020

I learn soo many marketing management skill from this course

von Cotfasa A

19. Feb. 2020

Great and engaged class! Valuable and interesting material!

von Asem A

12. Sep. 2019

Very informative and engaging course, thanks professor Noel


24. Juni 2020

It was a very good course indeed and was very informative.


17. Mai 2020

It was an amazing experience learnt through his Coursera.

von Gamal M E

27. Jan. 2018

excellent course for delivering the marketing management

von Hamza L

21. Juli 2019

Professor Hyden Noel is a fantastic mentor and trainer.


19. Mai 2021

Very good course and the instructor was simply amazing


18. Apr. 2020

it was excellent opportunity for me.thanks to coursera

von Kyoung H P

13. Sep. 2019

Great class with positive energies from the Professor.


11. Nov. 2018

such an wondeful learning experienmce from this course

von Neha N

18. Mai 2021

Great course work for beginners. Professor is great.

von Rafael R

28. Nov. 2019

Really nice course, I enjoyed a lot! Great material.

von Deepak J

23. Apr. 2020

Great Course! Well Designed for Easy Understanding.

von Ryan W C

7. Okt. 2019

Informative. Well organized. Dedicated professor.