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Bewertung und Feedback des Lernenden für Developing a Winning Marketing Strategy von University of Illinois at Urbana-Champaign

1,553 Bewertungen

Über den Kurs

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



1. Aug. 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4. Sep. 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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351 - 371 von 371 Bewertungen für Developing a Winning Marketing Strategy

von Pence M

3. Juli 2020

Certain Quiz questions were diplomatic.


5. Aug. 2018

Great insight along with good examples


7. Juni 2020

It was good learning experience.

von MHD I A

5. Apr. 2020

A very nice course. Thank you

von Reuben A

4. Sep. 2019

Very good learning content

von Aya E H

16. Juni 2020

it was a good formation

von Bishnu P N

27. Aug. 2020

it was really nice.

von Asim A H

7. Dez. 2020

Excellent course

von Dhanush. V

22. Feb. 2022

It is nice

von dilmi r

24. Jan. 2021


von 605_Pallabi P

3. Nov. 2021

its good

von Tamilarasan A

21. Nov. 2018


von Yogesh S

7. Juni 2022


von Nivitha. V N V

26. Feb. 2022


von Phillip J

4. Jan. 2020

Very basic introduction to Marketing. Interested to step it up in the next level.

Minus a star, however this reflects some of Coursera's offerings overall now that I've taken a few different classes. I think some information may be outdated or perhaps has been omitted over the years. I scoured through the lectures and readings to find specific answers on the quizzes to no avail. The quizzes offer no hints or places to find the answers, even when you pass. I want to make sure I know everything before moving on and my time is precious. The point is to learn so please point students in the right direction for quiz questions, especially if they pass.

von Marcelo T

6. Mai 2021

Very theoretical and tiring course. A lot of reading material makes it necessary a lot of dedicated time, which differs a little from the idea of agility of the online course. However, well developed material and well elaborated tests.

von Dhruv S

28. Mai 2020

given basic knowledge of marketing mix,product and brand, which people already know into their normal day to day life.

von Wacko-Jacko H

18. Sep. 2017

Course very relevant but needs material and reference


12. Nov. 2018

Good in lecture and content of paper.

von Aayush S

8. Sep. 2021


von Sebastian B

16. Feb. 2022

They comminicate that you can do the course time idependent and that you are flexible to freely manage the time needed to complete the course. however this is not true! Only first module can be done and then one has to wait until time has passed in order to unlock the new modules and assignments that are needed to complete the course.

Really bad that the course can not be done time independently., and false advertisement!