Chevron Left
Zurück zu Marketing Mix Fundamentals

Bewertung und Feedback des Lernenden für Marketing Mix Fundamentals von IE Business School

957 Bewertungen

Über den Kurs

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....



1. Feb. 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6. Sep. 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

Filtern nach:

26 - 50 von 152 Bewertungen für Marketing Mix Fundamentals

von Devan R

7. März 2021

von Yuduan L

26. Juli 2016

von Khup S

21. Juni 2022

von Bryan A A

12. Okt. 2021

von Debipriya B

8. Mai 2021

von Reynaldo V

2. Nov. 2017

von Gyanaranjan S

24. Mai 2021

von badre k

19. März 2018

von Nikita S

24. Nov. 2020

von Chih H C

9. Aug. 2022

von Sahil K

16. Sep. 2022


2. Sep. 2020


15. Aug. 2016

von Aman S

10. Aug. 2020

von Manuel A R S

15. Juni 2019

von Kehinde D

10. Mai 2020

von Sharun H

15. Mai 2020

von Prashant B S T

28. Aug. 2020

von Dr. J P M

10. Mai 2020

von Diana L V G

11. Okt. 2021


16. Aug. 2020

von Nagadesi S

30. März 2020


3. Juli 2020

von rishith m

16. Aug. 2020


1. Sep. 2020