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Kursteilnehmer-Bewertung und -Feedback für Marketing Mix Fundamentals von IE Business School

702 Bewertungen
113 Bewertungen

Über den Kurs

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....



Sep 07, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics


Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

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26 - 50 von 111 Bewertungen für Marketing Mix Fundamentals

von Manuel A R S

Jun 16, 2019

Very good course. Very practical. Excellent instructors

von Kehinde D

May 10, 2020

I had an insightful learning session with this course.

von Sharun H

May 16, 2020

The course is very helpful in improving your skills.

von Prashant B S T

Aug 28, 2020

great course and easy to understand the topic well.

von Dr. J P M

May 10, 2020

Excellent course for Management Professionals.


Aug 16, 2020

course was very informative and interactive.

von Nagadesi S

Mar 30, 2020

Very informative and engaging. Thank you !!


Jul 03, 2020

Thankful to the course

Learned many things

von rishith m

Aug 16, 2020

Interesting & effective way of learning


Sep 01, 2020

Name should come one like only divya y

von Rajesh K P

Aug 28, 2020

it was so interesting worth learning

von Preeti .

Apr 06, 2020

the best course of the marketing mix

von Edgar

Nov 23, 2016

Es un curso muy bueno y aprendí más.

von ritika r

Sep 10, 2020

it was a great learning experience

von Opeyemi O

Jan 07, 2020

Excellent, Comprehensive and Clear

von Vikash S

Apr 20, 2018

it was a great learning experience

von Natasha T

Nov 20, 2016

Good course, clear to understand!

von Sara M

Jan 13, 2020

Very useful and well explained!!

von AzeemImam

Aug 17, 2019

Great course for self learning

von Andres R

Aug 12, 2018

Mucha información interesante

von Nhat Q L

Sep 11, 2017

Very interesting class

von Tanmay K B

Jul 28, 2020

it was a good session

von Rayeed H

Sep 20, 2020

I loved this course!


Apr 02, 2020

Thank you coursera..