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4.6
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702 Bewertungen
113 Bewertungen

Über den Kurs

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top-Bewertungen

YP

Sep 07, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

CG

Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

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76 - 100 von 111 Bewertungen für Marketing Mix Fundamentals

von SIMRAN

Sep 28, 2020

Great

von vanshika a

Aug 20, 2020

great

von GAURAV B

Aug 20, 2020

great

von ADITYA S

Aug 17, 2020

great

von Roopa s

Oct 20, 2020

good

von Suman K

Oct 01, 2020

good

von Aditya K

Sep 16, 2020

good

von SAGNIK M

Sep 13, 2020

Good

von abhiram r

Sep 13, 2020

good

von POOJA D

Sep 02, 2020

good

von p s

Jul 02, 2020

nice

von MANNAT J

Aug 30, 2020

.

von Halwa D B

Sep 29, 2017

I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you

von Akshya B

Aug 26, 2020

Superb way of teaching and got to learn about many retail business and more marketing technique. But felt difficult in understanding English slang.

von suchismita l

May 23, 2020

It is one of the best online coursing app.I have learned a lot about marketing etc...

von Adenike A

Sep 29, 2016

Interesting course. I'll advice anyone in the marketing field to take this course

von PRAKHAR P

Sep 28, 2017

A very basic course, taught in a very crisp & to the point manner.

von M A S S

Aug 19, 2020

easy in understanding and great cource experience

von Ismayil. T

May 05, 2020

It is very helpfull to retaining knowledge

von abdulrahman e

Sep 19, 2018

the second part of the course was amazing

von Ankita D B

Jul 15, 2020

i learned many things by this course

von SUJITH P B

Apr 29, 2020

Thks for the collective information

von VL

Dec 07, 2018

Great course, thanks for sharing.

von TEJASHWINI M

Sep 26, 2020

was a really informative course

von Ravi K

Jun 12, 2020

Great Learning