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702 Bewertungen
113 Bewertungen

Über den Kurs

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....



Sep 07, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics


Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

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101 - 111 von 111 Bewertungen für Marketing Mix Fundamentals

von Aniket D

Sep 28, 2020

thank you

von Sagarkumar P

Aug 26, 2017



Aug 17, 2020


von Dadhich I

Aug 03, 2018

The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you

von Apurav K

Apr 29, 2020

The third week content was not very clearly explained by the professor and was not illustrated by examples.

von Valentina Y A

Apr 06, 2020

I liked more the first part of the course, but less the second part

von Sebastian S

Aug 31, 2017


von Dr. R D

May 06, 2020

This is the Worst module of marketing strategy. Many of the answers in the quizzes are wrong. Presenters are also not effective in delivering presentation.

von David F

Jan 16, 2017

Hard to understand professor. When one needs to read the english subtitles to understand the english the professor is speaking, it becomes inherently difficult in an online course. Also, please kill the intro video for each course. It is completely unnecessary as the courses are labeled on the left side of the screen. Good material, but difficult to watch towards the end of the course.

von Bernat R

Jan 18, 2018

The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.

von Dr.kalyan S

Sep 24, 2020

Did not like the class