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Bewertung und Feedback des Lernenden für Digital Media and Marketing Strategies von University of Illinois at Urbana-Champaign

2,818 Bewertungen

Über den Kurs

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at



4. Juli 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


30. Aug. 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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226 - 250 von 670 Bewertungen für Digital Media and Marketing Strategies

von Asbed N

24. März 2020

great course thanks for all the information

von kirlos g

9. Sep. 2020

great course to know the market strategies

von Jorge A G

9. Apr. 2018

I learn a lot in this course in marketing.

von Abhishek H

1. Okt. 2016

Excellent i learned a lot from this course

von Sherif M O M

15. Feb. 2018

this is the best course in specialization

von Karla V

19. Apr. 2017

This is a great course. It help me a lot.

von Ayus D B

15. Aug. 2020

Great experience of learning new things!

von Mei A

4. Mai 2020

good platform for learning and education

von Vibol M

16. Feb. 2018

Very good course for me and new things.

von Karolina K

4. Sep. 2017

Well-researched, the material is broad.

von Leo V

27. Okt. 2016

Easily put concepts and very described.

von Dulce G

7. Okt. 2020

Very good hands on course, I loved it!

von Hamid T

19. Juli 2020

Excellent topics and teaching strategy

von surya l

7. Mai 2020

A very helpful and learning experience


15. Okt. 2018

good course for conceptual knowledge.


23. Nov. 2020

it has been the best experience ever

von Vanessa S

17. Apr. 2017

Excellent class, thank you so much!

von Sima R

17. Feb. 2020

Awesome professor, great knowledge

von Faiza T

29. Mai 2019

Thank you for this precious course

von Lawrence S

24. März 2018

Well put together and informative

von Daniel C

3. Nov. 2017

Great course. Brief and complete.

von Simran W

9. Juni 2020

I learned a lot from this course

von Ammar S

21. Juni 2017

The best course out of 5 courses

von Cesar S

5. Aug. 2020

Excellent course and materials.

von Yi O

26. Mai 2020

Great learning from this course