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Bewertung und Feedback des Lernenden für Digital Media and Marketing Strategies von University of Illinois at Urbana-Champaign

2,816 Bewertungen

Über den Kurs

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at



30. Aug. 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


4. Juli 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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201 - 225 von 670 Bewertungen für Digital Media and Marketing Strategies

von Vincent M M

22. Dez. 2020

The course has been good I've enjoyed my study with Coursera.

von Richs O

21. Dez. 2020

Great course! Will apply the digital strategies learned here.

von Rayeed H

18. Juni 2020

This course did what it was intended to do. Awaken the beast!


16. Feb. 2020

the quality of the material surprised me, I benefited a lot.

von Gopakumar V S

14. Jan. 2018

Helped me alot to learn on the basics - Mobile advertising

von Saad D

24. Apr. 2018

The references provided are very informative and helpful!


4. Nov. 2020

excelente en los contenidos y estrategias de aprendizaje

von Sreejasree R

2. Juni 2020

Very nice course to develop my interpersonal skills ...

von Alina S

23. Juni 2020

Amazing course; very practical! Learned tons of things!

von Maya A

19. Apr. 2020

Its complete material between theoritical and practical

von Veronica L

9. Dez. 2019

Very good for strategies and guidelines for marketing.

von Bente N

15. Juni 2017

Great lessons with good videos and easy to understand.

von Wewelpanawa G B L

6. Okt. 2021

gGood course with great contents.. Thanks proffesor..

von Brandon M

30. Sep. 2020

Great course. Learned a ton new marketing strategies.

von Hiroany D V C F

30. Juli 2020

Good course and well explained by professor Mike Yao!

von Ayela M

15. Jan. 2020

Great opportunity to learn about digital strategies

von Cesar H

31. Okt. 2020

Really informative and useful in the current time.

von A S

4. Mai 2020

Great insight to fundamental of digital marketing

von Dr. R P

25. Okt. 2020

Informative with insights on key strategy topics

von Gerlinde S

6. Jan. 2020

Very interesting and also challenging course!!!

von Nermeen M

5. Dez. 2016

excellent instructor with rich material

the best

von Sriram M

10. Juli 2020

Had a Good Knowledge Experience ! Thank You

von Rafeil J H

5. Mai 2020

Help me to learn more about digital marketing

von Joel D B C

12. Juli 2020

Great course. and the professor was awesome.

von Natalia K

12. Juni 2020

It was very interesting and helpful course!