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Bewertung und Feedback des Lernenden für Marketing Channel Benefits von Emory University

32 Bewertungen
5 Bewertungen

Über den Kurs

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options....


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1 - 6 von 6 Bewertungen für Marketing Channel Benefits

von Valeria L C R

20. Apr. 2022

Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.

von Miquele S

2. Juni 2022

What a great course.


14. Sep. 2021


von Vineet S

27. Juni 2021


von michael n

29. Okt. 2021

This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.

von Vijaya S

13. Jan. 2022

The quizes are poorly designed. 100% of the answers have to be correct to pass in contrast to 80% stated.

Entire video content is repeated in Week 4.