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The Marketing Plan, IE Business School

(156 ratings)

Über diesen Kurs

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....


von DO

Jun 08, 2017

Easy to navigate. Refined and professional instructor. Make it easy to relate and learn by quoting relevant examples throughout. All in all it was a great learning experience.

von DV

Sep 05, 2016

Amazing course..simple,lucid language for our understanding. It helped me a lot. Thank you so much for introducing this entire marketing strategy series of courses.

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23 Bewertungen

von David Asestrov

Feb 09, 2019

The information is so simple but very importaint.

von Naing Linn Aung, Mr

Dec 06, 2018

Very useful topic and help me up to reach next level.

von Sami Siddig Nouraldien

Dec 04, 2018

the accent of the teacher is not clear!!!

von Denisa Ficuta

Nov 05, 2018

The best course from the Marketing Strategy Specialization.

von Ana R. Pelayo.

Sep 17, 2018

The course is very interesting and informative. Thank you so much for instructing Ana Pelayo.

von Guzal Makhmudova

Jun 24, 2018

This is the best part out of 4 in the "Marketing Strategy" specialisation. It is a recap of all the previous topics that have been presented before and it's done in a very balanced thorough manner which allowed me to properly digest all the information and also to understand how to perform the assignments. Very good course!

von Shubham Sharma

Apr 03, 2018

I really enjoyed that,course and there has been a lot to learn from this course. I truly than the instructor who has made this course so beautifully. This is the best course that I have done in the Marketing Specialisation.

Thank you IE Business School


Thank you Coursera

von Vitaliy Chernyy

Mar 16, 2018

Great and simple! Very useful for Junior brand manager. Thanks

von Ahmed Khalil

Feb 23, 2018

Just a theoritical course that give nothing practical about marketing. Reading marketing principles book is much better

von Ashish Sinha

Jan 31, 2018

Just completes the definition purpose .. need to bring more meat to elaborate on definitions and real life examples with diversified . The notes were good but not that insightful for me