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Kursteilnehmer-Bewertung und -Feedback für The Marketing Plan von IE Business School

321 Bewertungen
57 Bewertungen

Über den Kurs

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....


7. Juni 2017

Easy to navigate. Refined and professional instructor. Make it easy to relate and learn by quoting relevant examples throughout. All in all it was a great learning experience.

4. Sep. 2016

Amazing course..simple,lucid language for our understanding. It helped me a lot. Thank you so much for introducing this entire marketing strategy series of courses.

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26 - 50 von 57 Bewertungen für The Marketing Plan

von Alicia E

26. Sep. 2016

Not really good translation in the subtitles

von Elena H

19. Okt. 2020

The course in itself, the professor and interviews excellent, but I would have liked for the students to be able to turn in assignments in a PDF or Power Point format. The instructions ask for graphics and charts, but the system did not allow for us to upload attachments not put any of these on the page. So the result is that the person (peer) grading was not grading fairly unable to verify responses. The last 2 assignments required financial information that was very difficult to display in the format given. Grading matrix did not coincide with assignment instructions. I strongly suggest that this be reviewed by someone from IE or staff.

von Prathamesh J

19. Juli 2020

Excellent course. The content was explained in a methodical way. The professor was highly knowledgeable and guest interviews gave additional insights and made sure the course was not monotonous. The exercise made you implement the learning effectively.

von Arien A G L

19. Nov. 2020

Muy bueno el curso...

Mi Proyecto es sobre Servicio y me costo un poco el ultimo modulo sobre el presupuesto...

Me hizo pensar mucho...

Gracias como siempre.. al Profesor,,,,, y su metodología de estudio...

von Astrilia T

5. Juli 2020

good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.

von A Z

24. Nov. 2020

Really good one, but if you are new to marketing start from the first course in the specialization.

von Karishma J

20. Mai 2020

Wonderful content and lots of learning involved. Thank You for providing wonderful course

von Shubham B

28. Juni 2020

I learned a lot of things about the marketing plan. Everything is well explained.

von Hellen H P

25. Apr. 2020

Great course. Very well explained and good material for reading!!!

von AzeemImam

1. Juni 2020

Great course to learn. Simple and easy to understand and apply

von Neeraj C

3. Aug. 2020

It enabled me to improve my brand plan in real life

von Asestrov D

9. Juli 2020

Information in course was very quality and usefull/

von Lizette A B E

5. Okt. 2020


von Piyush B

29. Apr. 2020

That was very good session!

von Rakibul M

28. Sep. 2020

Very informative course

von Abhishek G

27. Okt. 2016

Great. Helped me a lot

von Shabnam

16. Juni 2020

Excellent Professor.

von Tamara A

7. Jan. 2017

Truly great course.

von Marike B

13. Aug. 2019

Great Course!

von Shaurya s

19. Mai 2020


von Juan M

12. Juni 2019

Muy bueno!

von MinhBLN

20. Apr. 2020

very good


22. Mai 2020


von Jill M

2. Juli 2020

Great Class. You really need to hold yourself up to the standards you want and there isn't much guidance in the way for format. Peer graded assignments provide easy grading but no real feedback on the work you've submitted.

von Valentina Y A

14. Apr. 2020

The course was in my opinion the best one out of the 4 course but the english subtitles were often wrong.