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Learner Reviews & Feedback for The Marketing Plan by IE Business School

4.6
stars
428 ratings

About the Course

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Top reviews

HC

Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

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76 - 81 of 81 Reviews for The Marketing Plan

By Shivangi M

•

Sep 12, 2023

The case was great, as was the course. I wish there was a way to hear comments from the professor on a few submissions after completing the assignments.

By Osei F

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Feb 26, 2021

i have learnt alot about marketing plan and other important things concerning marketing

By Varinder P S

•

Sep 23, 2021

The content and the instructor and the course is very clear and mind mapped very well.

By Hnin N H

•

Jan 10, 2021

Great....

By Martial B

•

Apr 23, 2022

Was supposed to be advanced course in Coursera, but to be honnest was more for beginners.

From the course itself : despite the SWOT analysis, no real tools given to you to allowi fine tuning your digital / off line marketing plan.

Submission was also a real nightmare as the system identify copy paste and did not allow you to copy your homeworks. A real lake of time.

I do not recommend