Chevron Left
Zurück zu Meaningful Marketing Insights

Bewertung und Feedback des Lernenden für Meaningful Marketing Insights von Emory University

239 Bewertungen

Über den Kurs

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here:



25. März 2020

Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it.

Professor Schweidel is remarkable and makes complicated topics clear and easy!


11. Nov. 2017

The last 2 video lectures: Customer Valuation Excel Demonstration and Inventory Management Excel Demonstrationm were very well explained and taught me something new and useful.

Filtern nach:

1 - 25 von 61 Bewertungen für Meaningful Marketing Insights

von Elizabeth H

22. Apr. 2019

von Christian K

25. Mai 2018

von Waseem B

28. März 2017

von Sofia G

25. März 2020

von Harish K

3. Jan. 2017

von Juliana D

29. Aug. 2017

von Aneta

5. Mai 2020

von Dmytro V

22. Mai 2020

von Mukund S

3. Mai 2020

von Omer E

30. Juli 2019

von David W

1. Nov. 2018

von Nirmal H

28. Okt. 2020

von Melanie M

12. Nov. 2017

von Aloka G

3. Dez. 2016

von Jatin A

1. Sep. 2019

von Jairo J N P

13. Juni 2017

von Vipul G

19. Apr. 2020

von Elena W

22. Aug. 2017

von Krishana K S

30. Juni 2020

von Aditya S

9. Juni 2020

von S. J D I

9. Mai 2017

von Bjorn I O

31. Okt. 2020

von Thumma S

18. Juni 2020

von William B

13. Aug. 2019

von Monique S

21. Aug. 2018