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Learner Reviews & Feedback for Meaningful Marketing Insights by Emory University

4.3
stars
276 ratings

About the Course

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here: https://products.office.com/en-us/try...

Top reviews

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Nov 16, 2023

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S

Mar 25, 2020

Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it.

Professor Schweidel is remarkable and makes complicated topics clear and easy!

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51 - 72 of 72 Reviews for Meaningful Marketing Insights

By Tiago J V S

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Apr 1, 2020

Had to adapt some formulas to my Excel version, otherwise. Very clearly explained!

By Eduardo M

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Nov 3, 2022

I thought it was very insightful information to know and learn how to manage

By Nag R D

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May 27, 2023

The Course was very helpful for learning the insights of marketing.

By John M

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Nov 25, 2016

Good learning experience

By Gaurav 3

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Oct 20, 2023

nice

By Moayyad Y

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Nov 4, 2016

content is great and direct to the point. But 2 disappointing factors could have been avoided to make this course perfect

1- sound is almost in one ear which can make you feel dizzy if you are using headset.

2- instructor is reading everything like a robot. Very fast , no passion or whatsoever.

I guess 3 stars is fair enough.

By Meredith W

•

Oct 5, 2020

This course is extremely heavy on statistical formulas, that without a solid foundation prior, makes it a hard course to grasp the execution. I got some good take aways for theories and methods, but can't say I'm confident in conducting the formulas associated with them.

By Jubaer I L

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Apr 20, 2020

The course was meaningful. Although, some statistical topics in the video should've been elaborately explained for generalized learners. And there was a subtitle dysfunction in one of the videos. other than those, the course was very informative. thanks.

By Sifat U

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May 25, 2020

While the content and learnings were insightful, a lot of self-learning (form youtube, other forums) had to be done to complete this course. The instructor's delivery method needs A LOT of improvement.

By Steve Y

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Sep 4, 2017

I wish solutions for probabilities related questions were very detailed, for people who are still learning statistics, or forgot.

By Lisa F

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Sep 6, 2019

Some errors in the assignment formulas and the videos didn't cover all the material that appeared on the assignments.

By Rishabh J

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Feb 23, 2020

The course is too tough for one to understand just by itself.

The learner is assumed to know too many things.

By Qasim A S

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Aug 21, 2023

Course content is very old, it need to be updated as per current market needs.

By PRANAV B

•

Oct 4, 2023

f

By Cynthia K

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Aug 17, 2020

No explanation nor corrections for assignement. Teacher lacks didactic skills.

By OMmatic G

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Mar 12, 2020

Merkwürdiger Kurs, die ersten drei Wochen eher trivial, dann in der 4. Woche plötzlich Mathe, da schlackern einem die Ohren. Niveau ungefähr Universität Höher Mathematik IV. Das ganze verpackt in ca. 25 Minuten Video. Ohne Worte.

Wenn man im Forum prüfen will wie andere damit zurechtkommen finden sich unbeantwortete Einträge von vor drei Jahren mit demselben Thema. Die finden sich aber auch nur, weil sonst in dem Kurs/Forum gähnende Leere herrscht. Ebenso betteln Studenten, dass sie endlich ihr Assignment korrigiert bekommen, aber niemanden interessiert es.

By Matt K

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Nov 6, 2019

There are questions on quizzes that are not covered in the materials. There is little to no professor or support responses to critical questions posted in the discussion forums. The lecturer seems hurried and bored in covering some pretty heavy topics that require more detail. People submitting questions point out that some of the videos are shorter than the lecture notes, so it seems content is missing.

By Ajay V

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Aug 5, 2020

This course was very good but I'm disappointed with the peer-graded assignment system as most of people don't review others' assignments honestly. Due to that, it took so long to get the certificate. If somebody gives you the wrong grades, no option is left for you. You have to submit it again and wait for it to get checked by some honest person.

By Essam A G

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Jul 18, 2017

The instructor does not explain in detail esp. math formulas and I have to go to YouTube to get extra info. I have almost got all the info from external YouTube videos . The istructor is almost giving headlines and is extremely giving a brief summary of the topics

By Siddhivinayak S

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Aug 20, 2019

Not a very easy course for a beginner. The peer-review assignment feature makes sure that the completion of course and earning certificate will take huge time. Not recommended for someone who wants to learn in simple terms and in a short span of time.

By Simon P d G

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Jul 28, 2017

the course is just not a course, it's a learn by yourself

By Diego A

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Oct 8, 2022

Pocas bases.