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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,598 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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51 - 75 of 401 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Ahmed m

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Jul 6, 2023

what a great course it includes lots of details and it makes you understand the entire aspects of the social media marketing , which not only focuses on paid ads but also on organic ads

By Muhammad S B

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Jul 24, 2023

Measure and Optimize Social Media Marketing Campaigns is a must-read for marketers! Practical insights and actionable tips make it a game-changer for elevating social media success

By zeyad h

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Jun 21, 2021

Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.

By Nkululeko S M

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Mar 15, 2021

Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

By Christin S

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Jul 25, 2022

Another course that will help you effectively build your professional knowledge in the social media marketing arena. Measure, optimize and present your findings with confidence

By Kapardhi D

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Jun 27, 2021

Excellent course and kudos to Anke for delivering this in a most comprehensive and brief manner. The course material, quizzes and videos are some of the best i have come across.

By Joanna D J

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Jan 22, 2023

The course has a very good, logical material, all the scripts, lectures, presentations are logically constructed and really interesting, absolutely to the point.Ver enjoyable.

By Jamal J

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Feb 11, 2023

It's not an easy course, but very important as it provides you with the skills to measure and optimize your social media marketing efforts. Thank you Meta and Coursera...

By Sahan N

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May 26, 2022

It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.

By Merete A

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Nov 18, 2021

It's coming together nicely. I really like the way it's structured and the practical presentation template, which undoubtedly will come in handy in the real world.

By Khayal A

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May 17, 2021

A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.

By Olivia Q

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Dec 5, 2022

Very informative and clear! This was somewhat of a refresher for me but I picked up so many important processes that will help to guide me in future campaigns.

By Rahul J

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Apr 30, 2021

An very complete course, covering aspects of not just marketing, but also on the presentation side, which will really help in the real world. Loved the course!

By Angelei T

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Sep 18, 2021

This course helped me appreciate Marketing more. The course was brief but very substantial. Very worth it for professionals who want to experts in Marketing.

By Stefanos K

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Jan 22, 2021

Great course and Anke is the best. The first part of the course was a bit frustrating and the quiz had long questions and answers but overall it was great!

By Mujtaba H

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May 21, 2022

Good for evaluating your campaigns result .Good instructer (Anke..),I really love this course and all courses in this marketing specialization.Thank you

By Hope W

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Sep 17, 2022

Very informative and helpful. I now have a clearer understanding in my approach and the insightful information necessary to give a great presentation.

By Pamela W

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Jan 16, 2021

Outstanding information! Anke is so easy to listen too!

I am very disappointed that the final course and certification is not ready! When can I finish?

By Brooke D

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Apr 2, 2022

I learned a lot in this course. It was informative and easy to understand. The hands on projects really helped further my understanding of marketing.

By Ishfaq H

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Feb 19, 2021

a very good course. easy to keep pace with, the tutors are clear and concise and you get options to review videos easily when answering the quizzes.

By Moises G

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Sep 11, 2021

In this course I could feel the security that I am learning what is necessary to enter this work environment with the correct tools and knowledge.

By Fawad A

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May 21, 2023

It's a great course. If you are interested in learning more about the effectiveness of advertising, I would highly recommend taking this course.

By Sheryl C

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Oct 23, 2021

Some calculations and terms to be familiar with. These are useful when planning a campaign an ensuring you are making the most of your budget.

By Shawn K

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Apr 27, 2021

This was a very interesting course. As a teacher I have taken lots of courses on data and research. I think this one was my favorite though.

By Nicole M

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Jan 13, 2021

I really enjoyed this course. The templates and summaries were especially helpful for when we take what we learned out into the real world.