Über diesen Kurs
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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Ca. 11 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 2-4 hours/ week...

Englisch

Untertitel: Englisch

Was Sie lernen werden

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    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

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    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

Kompetenzen, die Sie erwerben

Music businessMarketingCrowdfundingSocial MediaNetworking

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Ca. 11 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 2-4 hours/ week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
1 Stunde zum Abschließen

Welcome!

Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.

...
1 Video (Gesamt 2 min), 4 Lektüren, 1 Quiz
4 Lektüren
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
1 praktische Übung
What do you hope to accomplish?8m
2 Stunden zum Abschließen

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.

...
4 Videos (Gesamt 39 min), 3 Lektüren, 1 Quiz
3 Lektüren
Overcoming An Internal Struggle10m
About Your Instructor: Leah (a.k.a. Elisa Smith)10m
Case Study: Elisa Smith's IVI10m
1 praktische Übung
Case Study: Elisa Smith's IVI20m
Woche
2
1 Stunde zum Abschließen

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.

...
4 Videos (Gesamt 31 min), 1 Lektüre, 1 Quiz
1 Lektüre
Using Brand Names in Your Songwriting10m
1 praktische Übung
Case Study: Brand Partnerships20m
Woche
3
1 Stunde zum Abschließen

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.

...
5 Videos (Gesamt 46 min), 2 Lektüren, 1 Quiz
5 Videos
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
2 Lektüren
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
1 praktische Übung
Case Study: Do You Need A Producer?16m
Woche
4
1 Stunde zum Abschließen

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.

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5 Videos (Gesamt 31 min), 2 Lektüren, 1 Quiz
5 Videos
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
2 Lektüren
10 Tips for Running a Successful Crowdfunding Campaign10m
Reviewing Rench's Crowdfunding Campaign10m
1 praktische Übung
Case Study: Successful Crowdfunding20m
1 Stunde zum Abschließen

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.

...
1 Video (Gesamt 1 min), 1 Lektüre, 1 Quiz
1 Video
1 Lektüre
Launching Your Career10m
4.6
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Top reviews from Building Your Career in Music: Developing A Brand and Funding Your Music

von ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

von ADec 23rd 2018

Leah Waldo is such a powerful woman and a smart teacher, I learnt so much from this course! Thank you!

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Leah Waldo

Course Author
Berklee Online

Über Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

Über die Spezialisierung Music Business

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

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