This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
von
Berklee College of MusicÜber diesen Kurs
7.974 kürzliche Aufrufe
Karriereergebnisse der Lernenden
67%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
56%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
25%
erhalten Sie eine Gehaltserhöhung oder Beförderung
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Anfänger“
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Ca. 10 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
Was Sie lernen werden
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Kompetenzen, die Sie erwerben
Music businessMarketingCrowdfundingSocial MediaNetworking
Karriereergebnisse der Lernenden
67%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
56%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
25%
erhalten Sie eine Gehaltserhöhung oder Beförderung
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Anfänger“
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Ca. 10 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
von
Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Lehrplan - Was Sie in diesem Kurs lernen werden
1 Stunde zum Abschließen
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 Stunde zum Abschließen
1 Video (Gesamt 2 min), 5 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 Stunden zum Abschließen
4 Videos (Gesamt 39 min), 3 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
2 Stunden zum Abschließen
4 Videos (Gesamt 31 min), 2 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 Stunden zum Abschließen
5 Videos (Gesamt 46 min), 3 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 Stunden zum Abschließen
5 Videos (Gesamt 31 min), 3 Lektüren, 1 Quiz
1 Stunde zum Abschließen
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 Stunde zum Abschließen
1 Video (Gesamt 1 min), 2 Lektüren, 1 Quiz
Bewertungen
Top-Bewertungen von BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
von ET25. Aug. 2020
As a Marketing student, I have to admit that I really liked this course. It gave me a clearer idea of the music industry and suggestions from a Marketing perspective on how to promote an artist!
von AA3. Okt. 2020
This course has helped me a lot in finding put the driving forces to accomplish my career goal as a musician. Moreover it helped me to identify the various music brand partnership around the globe.
von JM4. Mai 2021
This course contained some information I already knew, but it taught me valuable lessons about artist brand, producer hunting, building a recording budget, and managing a crowdfunding campaign.
von AM16. Juli 2020
This course is really helpful for those who want to build a career in music or want to build a band and managing them. Great Class, simple concepts, and connecting it all to your dream.
Häufig gestellte Fragen
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Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Is financial aid available?
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