This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
Berklee College of MusicÜber diesen Kurs
14,561 kürzliche Aufrufe
Karriereergebnisse der Lernenden
62%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
29%
erhalten Sie eine Gehaltserhöhung oder Beförderung
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Ca. 10 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
Was Sie lernen werden
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Kompetenzen, die Sie erwerben
Music businessMarketingCrowdfundingSocial MediaNetworking
Karriereergebnisse der Lernenden
62%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
29%
erhalten Sie eine Gehaltserhöhung oder Beförderung
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Ca. 10 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
von
Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Lehrplan - Was Sie in diesem Kurs lernen werden
1 Stunde zum Abschließen
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 Stunde zum Abschließen
1 Video (Gesamt 2 min), 5 Lektüren, 1 Quiz
1 Video
Welcome!1m
5 Lektüren
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
Join the Discussion!10m
1 praktische Übung
What do you hope to accomplish?30m
2 Stunden zum Abschließen
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 Stunden zum Abschließen
4 Videos (Gesamt 39 min), 3 Lektüren, 1 Quiz
4 Videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
3 Lektüren
Overcoming An Internal Struggle10m
Join Your Study Group10m
Case Study: Elisa Smith's IVI10m
1 praktische Übung
Case Study: Elisa Smith's IVI30m
2 Stunden zum Abschließen
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
2 Stunden zum Abschließen
4 Videos (Gesamt 31 min), 2 Lektüren, 1 Quiz
4 Videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
2 Lektüren
Using Brand Names in Your Songwriting10m
Join Your Study Group10m
1 praktische Übung
Case Study: Brand Partnerships30m
2 Stunden zum Abschließen
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 Stunden zum Abschließen
5 Videos (Gesamt 46 min), 3 Lektüren, 1 Quiz
5 Videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
3 Lektüren
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
Join Your Study Group10m
1 praktische Übung
Case Study: Do You Need A Producer?30m
2 Stunden zum Abschließen
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 Stunden zum Abschließen
5 Videos (Gesamt 31 min), 3 Lektüren, 1 Quiz
5 Videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
3 Lektüren
10 Tips for Running a Successful Crowdfunding Campaign10m
Join Your Study Group10m
Reviewing Rench's Crowdfunding Campaign10m
1 praktische Übung
Case Study: Successful Crowdfunding30m
1 Stunde zum Abschließen
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 Stunde zum Abschließen
1 Video (Gesamt 1 min), 2 Lektüren, 1 Quiz
1 Video
2 Lektüren
Launching Your Career10m
Join Your Study Group10m
Bewertungen
Top-Bewertungen von BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
von ET25. Aug. 2020
As a Marketing student, I have to admit that I really liked this course. It gave me a clearer idea of the music industry and suggestions from a Marketing perspective on how to promote an artist!
von AA3. Okt. 2020
This course has helped me a lot in finding put the driving forces to accomplish my career goal as a musician. Moreover it helped me to identify the various music brand partnership around the globe.
von AM16. Juli 2020
This course is really helpful for those who want to build a career in music or want to build a band and managing them. Great Class, simple concepts, and connecting it all to your dream.
von AR18. Jan. 2021
¡Very educational! I think maybe building a network or a list of places you could reach out to further investigate about how music rights work in your country would be helpful
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Is financial aid available?
Erhalte ich akademische Leistungspunkte für den Abschluss des Kurses?
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