Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
von
The Neuromarketing Toolbox
Copenhagen Business SchoolÜber diesen Kurs
von

Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Lehrplan - Was Sie in diesem Kurs lernen werden
Week 1: Introduction to Neuromarketing
This week will give you an overview of the different measurement tools within neuromarketing.
Week 2: Eye-Tracking
Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
Week 3: Arousal & Emotions 1
In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
Week 4: Arousal & Emotions 2
In this week you will learn about the specific techniques to measure arousal and emotional responses.
Bewertungen
- 5 stars82,80Â %
- 4 stars14,01Â %
- 3 stars1,27Â %
- 2 stars0,63Â %
- 1 star1,27Â %
Top-Bewertungen von THE NEUROMARKETING TOOLBOX
definitely one of the best courses i've taken. it goes deeper into the neuromarketign field, providing a more realistic picture of the application of neuromarketing tools.
Excellent course! Every single detail was very well explained.
Really interesting with visuals. Other university courses are not able to capture my attention like this one.
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich das Zertifikat erwerbe?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.