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2,321 Bewertungen
619 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL
23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
28. Feb. 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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276 - 300 von 611 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Devin S

27. Apr. 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

von Marcos J

18. Sep. 2020

Great Introduction for people who doesn't know anything about this subject!!

von CATALINA G L

13. Juli 2020

I loved the course I love to practice and internship in this field! Love it!

von Miguel A M C

27. Sep. 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

von Dr. P K

3. März 2017

Very interesting and useful course for consumer behavior and marketing area.

von carla P y V

23. Mai 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

von Pradeep K R

11. Sep. 2018

Very Informative. would like to take more advance course on the same field.

von RIVU D

30. Nov. 2020

Really awesome course. Just the right mixture of psychology and marketing.

von Andrés P F

11. Feb. 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

von Laimona S

18. Nov. 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

von NAVANEETHAKRISHNAN K

9. Okt. 2017

Very useful course. Thank you to the tutor for this wonderful experience.

von Sumi E J

21. Juli 2017

A good course which covers a lot of topics on neuroscience and marketing.

von Veronica J

10. Juli 2017

Very good course: good contents and very relevant to real business world.

von Anthony O E

9. Aug. 2019

awesome neuromarketing is the future and the future is upon us very soon

von David G N A

23. Juni 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

von Ubaldo C

5. Nov. 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

von Gabriela S R

18. Sep. 2020

I liked a lot the interviews. Thank you for all the information shared.

von Mayara C M A d S

27. März 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

von Roger B

31. Mai 2020

Excellent introduction to neuro marketing and its commercial prospects

von Belén P

11. Aug. 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

von Fahimeh H

22. Juni 2021

Great course! I really learnt so much and great lecturer! Thanks CBS!

von Jeremae F

27. Mai 2017

Good introduction to neuroscience in application to market research.

von Pallavi N

28. Mai 2020

Insightful and gave me a new perspective about amrketing strategies.

von Layla A

30. Apr. 2020

very informative and also interactive, would definitely recommend it

von Allycin

13. Jan. 2020

The information will help transform the way I interact with clients.