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539 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 16, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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301 - 325 von 529 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Carla G

Jun 11, 2020

Efectivo, directo, funcional y muy informativo

von Jaione K

May 11, 2020

Very useful and interesting. Congratulations,

von Jefferson S

May 04, 2020

The course was a great learning experience !!

von 冠云 王

Sep 07, 2017

很清楚的讓人大致了解到神經行銷學的相關概念,老師也介紹了許多有用的工具,對研究的啟發很大

von Manish S

Jul 19, 2017

Very informative, especially for a marketer.

von DIONYSIOS Z

Dec 05, 2016

Nice course, useful and interesting content!

von Nita N

Oct 19, 2020

Excellent, The Future of Marketing Research

von Andrea G

Jun 01, 2020

Excellent course! Definitely recommend it.

von Levi O

Feb 27, 2020

Amazing course! I thoroughly enjoyed it :D

von Roberto O S

Mar 23, 2020

Greta Knowledge, exicited to learn more !

von Eyal D

Oct 20, 2018

Surer interesting - very well structured.

von Yapi Y V B

Mar 16, 2020

Very insightful course.

I recommand.

Yapi

von HENRY C P

Nov 08, 2016

Excelent . We need a more advance course

von saadia a

Jul 31, 2019

Thank you one of the best online course

von Чистяков С С

Dec 24, 2017

Very full and useful course. Thank you!

von Sherry P

Jun 19, 2020

Very insightful, engaging information.

von Athens l

May 01, 2020

excellent and very interesting course!

von Dionysia P

Jul 29, 2017

Very enjoyable and easy to understand!

von Wojtek

Mar 25, 2017

Very interesting course for marketers.

von Muhammad T M

Nov 26, 2016

One of the best courses on coursera...

von oyunerdene

Sep 05, 2018

Thank you. It was interesting course

von Mark S

Dec 11, 2016

Thanks for sharing your knowledge!

von Hugo F

Oct 18, 2016

Great Course! Thank you very much!

von Chinmayi M B

Aug 24, 2020

Very interesting and informative!

von Nittaya W

Jul 06, 2020

Excellent course for beginners.