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595 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL
23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
15. Juli 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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276 - 300 von 586 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Andrés P F

11. Feb. 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

von Laimona S

18. Nov. 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

von NAVANEETHAKRISHNAN K

9. Okt. 2017

Very useful course. Thank you to the tutor for this wonderful experience.

von Sumi E J

21. Juli 2017

A good course which covers a lot of topics on neuroscience and marketing.

von Veronica J

10. Juli 2017

Very good course: good contents and very relevant to real business world.

von Anthony O E

9. Aug. 2019

awesome neuromarketing is the future and the future is upon us very soon

von David G N A

23. Juni 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

von Ubaldo C

5. Nov. 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

von Gabriela S R

18. Sep. 2020

I liked a lot the interviews. Thank you for all the information shared.

von Mayara C M A d S

27. März 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

von Roger B

31. Mai 2020

Excellent introduction to neuro marketing and its commercial prospects

von Belén P

11. Aug. 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

von Jeremae F

27. Mai 2017

Good introduction to neuroscience in application to market research.

von Pallavi N

28. Mai 2020

Insightful and gave me a new perspective about amrketing strategies.

von Layla A

30. Apr. 2020

very informative and also interactive, would definitely recommend it

von Allycin

13. Jan. 2020

The information will help transform the way I interact with clients.

von Gherasim A M

6. Okt. 2020

A great course, combining both theoretical and practical aprroach!

von Salo Z

6. Jan. 2017

Very useful, interesting and would completely recommend the course!

von Dhiraj R R

30. Juni 2020

Less is more, very carefully crafted content and learning modules.

von Shruti K

29. Juni 2020

Thank you! it was an enlightening journey into the consumers mind.

von Paola I

3. Juni 2018

Amazing course, easy to understand for non-scientific backgrounds!

von aaditya r

4. Nov. 2016

Great To Start but should perceive continuous research. Thank you

von PHANIT K

13. Dez. 2020

It is very interesting to have research-based course on Coursera.

von karrthik

7. März 2020

A great course with the latest technology disruption in Marketing

von Cherrie M S

28. Nov. 2017

Excellent course! helped me get a good foundation on neuroscience