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2,270 Bewertungen
605 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL
23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
28. Feb. 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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301 - 325 von 596 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von PHANIT K

13. Dez. 2020

It is very interesting to have research-based course on Coursera.

von karrthik

7. März 2020

A great course with the latest technology disruption in Marketing

von Cherrie M S

28. Nov. 2017

Excellent course! helped me get a good foundation on neuroscience

von Gavin R

9. Aug. 2017

Great course , loved the content. It was very apt for beginners.

von Laura V C

14. Sep. 2020

Excelente curso, aprendí muchísimo y el contenido es excelente.

von Monica P

6. Juli 2020

ooh it was amazing experience and lots of information

Thank you

von Jayde C M

17. Mai 2020

Great insights, practical applications and a wonderful teacher.

von Simon H

20. März 2020

Kept me busy and productive during the corona pandemic. Thanks!

von Romain

10. März 2020

Very interesting insights into both marketing and neuroscience.

von Ionut M C

18. Apr. 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

von Kristina B

23. Juli 2020

Very informative course, useful for every consumer. Thank you

von Silvio D

25. Feb. 2021

Good variety of information, clear presentation, and helpful.

von Sandra G

31. Juli 2020

it was incredible, i study psochology and this was so usefull

von Pablo F B

29. Nov. 2017

Sueper! Very interesting and practical infos. Very satisfied.

von matteo T

27. Nov. 2020

very interesting.. hope I can learn more about this subject.

von Zahira M M

9. Dez. 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

von Dang H N

22. Mai 2017

Gained an awesome experience relating to consumer behaviours

von Abdul W C S

22. Juli 2020

Get to learn a lot. I was amazed by a few new findings too.

von Tanya P

19. Juni 2020

Very engaging and insightful! Would recommend to my peers.

von Tahir N B

29. Feb. 2020

The course was new and Advance .

The Instructor was Expert.

von sagar c

20. Juli 2020

That was amazing. Thank you, Dr. Thomas, and colleagues.

von ONG L W

20. Okt. 2019

Like the content and knowledge shared from this lecture.

von Hasan H B Ö

29. Nov. 2020

Basics and really good explanations about Neuroeconomic

von Zara T

11. Okt. 2020

A good introduction to the subject - very high quality!

von Manju M

15. Juli 2020

Excellent Course for Marketing and Retail professionals