Jun 24, 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Jul 16, 2020
Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.
von Nitesh S•
Aug 05, 2017
von Jhon A A C•
May 09, 2017
von thamara A•
Aug 18, 2020
von Archit V•
Jul 22, 2020
von Prawira H S•
Sep 30, 2019
von Amber W•
May 17, 2020
This course does a great job at explaining neuromarketing in a language that is simple, yet thoughtfully compelling - as someone who had never previously studied this field, I easily became fascinated by this topic. My only criticism is the length of some of the videos being 25+ minutes, as I sometimes felt like my attention was lost with those that tended to be on the longer side of things. But otherwise, if you do not have a shorter attention span like me, I entirely recommend this course.
von Diana S•
Sep 28, 2017
At first I was very very excited with this course. So many novel concepts. The biology part was a little hard to follow, but with some help from YouTube all cleared :).
Then I confess I've lost some of the interest. It didn't have anything to do with the course, which is quite consistent. Only with me realizing it was impossible to apply most of it to my day to day. Also, it turns out I'm not that much into marketing. I was more attracted to the chemistry / psychology part.
von Pablo V•
Jun 02, 2017
I think the course is an excellent introduction to the topics of neuromarketing and consumer neuroscience, as well as to how the brain actually works.
The only reason why I do not give the course a score of 5 out of 5 is the fact that the discussion forums were not really followed by the moderators. I just asked 2 or 3 questions and they were never answered, nor were questions made by other peers.
But taking this fact apart, I think the course is excellent overall.
von Adriana R P•
Dec 05, 2016
Los temas fueron abordados de forma sencilla para su mejor entendimiento. Me gustaría que la velocidad de habla del expositor fuese un poco más lenta pues a veces proporciona mucha información en muy poco tiempo; sin embargo, esto se resuelve con las transcripciones.
Las lecturas fueron excelentes y acorde al nivel del curso. Me interesaría un curso sobre técnicas de neurociencias del consumidor un poco más especializado.
von Kavin P•
Jul 09, 2020
My interest in psychology and marketing led me to this course - which has now shown me the horizons of an entirely new and emerging field of Neuromarketing. Whether you're a businessman - a student - or someone with the curiosity of the decisions we make as consumers - also in daily life for the matter! - this course will be pioneering to your understanding of the Neuropsychological aspects - as it has been to me!
von Cecilie W Q•
May 25, 2020
I am very satisfied with this course compared to my expectations. With my background in marketing, I found this course highly informative. Professor Ramsøy has managed to offer an exhaustive introduction to the consumer neuroscience, which is easily comprehensive for all levels. Personally, I would have preferred that the tests were a bit more challenging, in order to prove my full understanding of the course.
von Santiago D C•
Mar 29, 2017
Sometimes, the lessons wanted to cover a lot of topics in a small frame of time, so it may be hard to follow up with everything without a background in general psychology. I absolutely loved the compendium of different scientific studies each week. Overall, it is a great approach as an introduction, but it may fall short if you want to go deeper. Nonetheless, I would highly recommend it
von Pierre G•
Nov 03, 2016
As titled, this is just an introduction course to neuromarketing but very helpful to understand the potential of this new area. The course opens doors and with complementary courses on how works the brain and how to measure the brain signals, it will help a new generation of (neuro)managers to transform their business activities, as well as their personal knowledge of... themselves :-)
von Alejandra M T•
Jan 29, 2020
A really good comprehensive course of neuromarketing. Good even for people who are not familiar with neuroscience. I wish some of the interviews were divided to make the experience more amiable, but all the content was really informative. It does have some aspects in which it becomes repetitive of information, still, I think that it helped to really remember those things.
von Sammy W•
Oct 05, 2018
Interesting course! It offers some great tools and theoretical insights, as well as interviews with both academics and practitioners. A area for improvement are the articles: they can be hard to follow (mainly the mathematical models). A suggestion would be some supplementary materials to help the reader to deal with the jargon and the unfamiliar methodologies.
von Neha K•
Jun 24, 2019
A very good introduction to consumer neuroscience. The interviews with practitioners were helpful too. I would have liked to learn more about neuromarketing - how can marketeers create communication/ products that lead to purchase? There was more about market research using neuroscience, rather than actual marketing, and it tended to get a little theoretical.
von Martin S•
May 12, 2018
Very well structured and prepared content. Some of the interviews are too long, or have a bad sound quality. So I preferred occasionally reading the text below the video, regarding to the interviews.
Upshot: I am a Mechanical Engineer and currently a Software Engineering Student who is now more curious about Neuroscience than ever before! Good job!
von Gizem A E•
Apr 08, 2020
It was an introduction course. Actually, I was expecting to learn how can I apply neuroscience techniques to my job field. As far as I can see there is only beginner course is available on coursera. Hope, in the future I can encounter intermediate level of neuromarketing course to test my skills in order to see what I gained from this lecture.
von Arturo O•
Feb 01, 2019
Excelente curso para las personas que están interesadas en el Neuromarketing, el curso otorga una visión de como el consumidor actual se desenvuelve a la hora de comprar, al ser expuesto a anuncios, la influencia de los anuncios en nuestra vida cotidiana, como diseñar un anuncio de manera efectiva para el cerebro, etc.
von Sneha D•
Mar 16, 2019
Brilliant course to begin with! I explored a different domain altogether which is a brilliant combination of neuroscience, marketing, psychology etc. Could have been more interactive given we are talking about multiple sections of how the brain functions. But overall, I think it opened up new area of interest for me.
von Teresa B•
Apr 21, 2018
it's a fantastic course, especially in the context of the video presentations, but the compendium is a bit dense for the average person. Like one of the specialists said in one video, I think studies need to become less academic and more accessible for the marketer who jjust needs to know the gist of each srudy
von Aniruddha D•
Jun 28, 2020
This was a nice course. The only way it can be improved is by introducing frequent interactive sessions through out the course, and periodic hand-on assignments. The course is loaded with interviews and paper discussions, which is great, but was losing the attention at times. Otherwise, it was very enriching.
von Sushiv M•
Nov 21, 2017
Extremely insightful course and great structure in terms of providing relevant details on the topic. As a digital marketer, I was just hoping for a slight more in-depth detail on lead into marketing where the course focused more on the brain functions and it's relevance. But nonetheless, two thumbs up!
von Rosana R d N•
Apr 01, 2020
É um curso muito bom, com muito conteúdo e material para aprendizado mais profundo, porém, gostaria que os artigos sugeridos focassem mais em neuromarketing e menos em neuroscience. Alguns artigos, descrevendo o funcionamento do cérebro, eram extremamente teóricos, perdendo muito da aplicação prática.