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312 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

SP

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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151 - 175 von 304 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Heather A S

Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

von Thaignée P

Jul 18, 2017

Amazing experience, thanks for sharing this course...

von Raluca N

Jan 19, 2019

Extremely well explained course. It was a pleasure.

von William M d C

Sep 22, 2017

The best course related to neuromarketing. Perfect!

von Polina D

Mar 27, 2017

Great course! A lot of useful relevant information!

von Surendra D

Dec 24, 2019

Its desinged to make you a perfect neuromarketer

von József Á K

Nov 30, 2016

For marketers with open mind it is a must take!

von 冠云 王

Sep 07, 2017

很清楚的讓人大致了解到神經行銷學的相關概念,老師也介紹了許多有用的工具,對研究的啟發很大

von Manish S

Jul 19, 2017

Very informative, especially for a marketer.

von DIONYSIOS Z

Dec 05, 2016

Nice course, useful and interesting content!

von Eyal D

Oct 20, 2018

Surer interesting - very well structured.

von HENRY C P

Nov 08, 2016

Excelent . We need a more advance course

von saadia a

Jul 31, 2019

Thank you one of the best online course

von Чистяков С С

Dec 24, 2017

Very full and useful course. Thank you!

von Dionysia P

Jul 29, 2017

Very enjoyable and easy to understand!

von Wojtek

Mar 25, 2017

Very interesting course for marketers.

von Muhammad T M

Nov 26, 2016

One of the best courses on coursera...

von oyunerdene

Sep 05, 2018

Thank you. It was interesting course

von Mark S

Dec 11, 2016

Thanks for sharing your knowledge!

von Hugo F

Oct 18, 2016

Great Course! Thank you very much!

von Andreea A C

Jan 05, 2020

Great information and structure

von Unai A

Mar 05, 2018

Very detailed and comprehensive

von Ze M

Jun 13, 2019

Great course, excelent classes

von Sumeet B

Apr 24, 2019

Exceptional & very insightful

von Ala H M A

Oct 27, 2018

I think it's amazing course